RUBINA’S RADAR | INDIAN FASHION’S NEW CURRENCY – COUTURE CARATS

This month has been rather august for Sabyasachi with his jewellery line pulling in some colossal coin for the fashion house. And, I am not using the word ‘colossal’ airily here. An exhibition of heritage and fine jewellery by Sabyasachi, comprising of gold, uncut and fine diamonds and coloured stones was held at the Taj Mahal Palace hotel (a favourite Taj of mine!) in Mumbai on the 13th & 14th of August, 2019. Over the two day exhibit, the jewellery sales brought in an unexpected and staggering double digits for the label. “We had good sales at the jewellery exhibit, but it’s not dignified for us to flaunt figures and it’s not a good business practice either,” says Sabyasachi.

Ever since he launched his jewellery line, it has compelled every fashion designer in India to view diamonds and precious stones with a design perspective, never mind the naysaying and economic slowdown whinging all around. Sabyasachi brides and grooms now have the added luxury of getting their bridal dreams realised in totality, in both fabric and stones, at any one of his flagship stores across India. And with the high numbers that the Mumbai jewellery exhibit brought in, it goes without saying that Sabyasachi definitely knows how to pull his weight not just in khadi and chiffons, but in molten gold and diamonds too! And his loyalists are only queuing up for more.

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Sabyasachi Heritage Jewellery | Photo: Sabyasachi Instagram 

Emboldened by the response to his private jewellery viewings over the past two years and the multiple city exhibits across India this year, the couturier is now ready to open his first jewellery store, situated on the third level of his flagship store in Kala Ghoda in the festive quarter of 2019 in Mumbai. If the bejewelled whispers are anything to go by, the store will be a blinding sight to behold.

Manish Malhotra, fresh off Maahrumysha, a shimmering velveteen of an alluring show, that kicked off Lakme Fashion Week’s Winter/Festive 2019 edition, is launching his new jewellery line this year. Malhotra’s show on August 20th at Famous Studios, Mumbai had models wearing Raniwala 1181 jewels on the runway, including his showstopper, actor Katrina Kaif, and some of his favoured Bollywood front row regulars and social lights. It was a lucent teaser of what is to come from his jewellery design board.

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Katrina Kaif in Manish Malhotra’s Maahrumysha line | Photo: Katrina Kaif’s Instagram

“I have been carrying a Raniwala 1881 line, curated by me, in my Mumbai store since August 3rd, 2019, with some pieces at the Delhi store. But our next collection together will be the one I am designing for them. I chose to collaborate with Raniwala 1881 as they have years of expertise behind them, making genuine, good quality jewels,” says Malhotra of his upcoming jewellery line that will be available come November 2019.

Not one to conform to perform, Tarun Tahiliani is not launching an eponymous jewellery line this season, but he intends to. Having had a peripheral jewellery collection in the past, not a full-fledged one per se, he is serious about launching one going forward.

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Tarun Tahiliani’s Tarakanna couture collection | Photo: Rubina A Khan

“I am always wary of selling things that I can’t verify unless there is a buyback guarantee. I’ve heard too many horror stories of people who are buying things that are not what they claim to be. The problem lies in the quality of coloured stones and heating versus natural and the like. So I approached the World Gold Council as they took the guarantee, and they also have a buyback guarantee with the person I dabble and work with. Only if the World Gold Council and the Gold Standard have certified something, will I lend my name to it. My reputation and brand integrity are of paramount importance to me and if I don’t have the necessary tools to verify something, I don’t want to sell it bearing my name,” says Tahiliani.

As far as jewellery lines go, not surprisingly, Rohit Bal has been there and done that. “I’ve done a jewellery line before, though it wasn’t an entire collection. And I am not saying no to launching one either in the coming months,” says Bal of a possible jewellery collection.

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A model in Rohit Bal couture | Photo: Rubina A Khan

Given that India’s biggest couturiers have successfully launched their own jewellery collections, or are planning to soon, it won’t be long before every designer in the country will be selling a bridal outfit, replete with its own essential accoutrements in couture carats. No doubt some of them will be decidedly questionable on the couture and carat fronts, but it definitely won’t be a deterrent for any designer aspiring to follow the successful business expansion models of India’s biggest couture houses in a bid to rise up in the fashion ranks.

Jewellery collaborations have always been a part of India’s bridal business, but couture carat collections seem to be the new fashion currency for Indian designers. In a business that is as plagiarised with a knock-off on every street as it is, designing couture carats is a fiscally viable way forward, complementing their couture collections. Couture and carats designed by your favourite designer is a win-win for everyone. Brides and grooms couldn’t ask for more now or could they?

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2019

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