Business Princess Paris Hilton In Mumbai On October 19 | Hindustan Times

The most famous American platinum blonde in the world, after Marilyn Monroe of course, is hotel heiress, beauty entrepreneur, DJ and singer, Paris Hilton, who is coming to Mumbai on October 19th, her fourth trip to India so far. Fresh off closing Donatella Versace’s Spring Summer ’23 runway show in Milan as Bridal Barbie, in her favourite shade of pink (which should really be called Paris pink by now) replete with a fantasy veil, the original influencer and reality TV star of the Noughties, will be flying in to Mumbai via Dubai, to promote her latest 2022 fragrance, Ruby Rush, at a launch event to be held in the city on Thursday, October 20th. The rush for selfies with her on the night of the launch might just eclipse the fragrance for a haute second though.

The fashion forward Hilton has been in the beauty industry since 2004 when she launched her first fragrance called Paris Hilton, the success of which led to a fragrance empire of over 25 perfumes that brought in $3billion in revenues.

Hilton first came to India in September 2011 to launch her accessories and handbag line, with another trip soon after in December 2012 when she turned tables in Goa as a DJ, and December 2014. During these past trips, her itinerary wasn’t only about work. She made time to go to the Siddhivinayak temple in Prabhadevi to pray, visited Ashray, a children’s orphanage in Bandra, and partied with Bollywood stars like Salman Khan and jewellery designer and beauty entrepreneur, Queenie Singh, who’d hosted a party for Hilton on her maiden trip in 2011. “Paris is a very affectionate person. She loves people, music and fashion. She’s a star. I meet her once in a while at Cannes and she’s always very cordial,” says Queenie Singh from London.

The business princess of all things pink, glam, haute and blonde loves Indian fashion and Indian food, but regrets not being able to visit New Delhi or the Taj Mahal in Agra on her past trips as she always stayed for about three days each time. Perhaps, a visit to the monument of love is on her itinerary this time around, eight years since her last visit to India in 2014. And more so if her husband, venture capitalist Carter Reum, who she wed on November 11, 2021, in Bel Air, wearing an ethereal Oscar de la Renta wedding gown, accompanies her, given their first year anniversary is just around the corner. And, if they do make it to the Taj in Agra, it’ll be on the ‘gram.

Like she’d say, ‘That’s hot, India’s hot!’ 

This feature first appeared in Hindustan Times on October 9th, 2022

©Rubina A Khan 2022

India Tourism: How ‘Revenge Travel’ Saved The Industry | BBC

More than two years after the Covid pandemic halted travel, India’s tourism and hospitality industry is now cautiously hopeful. Independent journalist Rubina A Khan writes for the BBC on what’s driving the optimism. 

Tourism constituted almost 3% of India’s GDP and generated around 100 million jobs in 2019. But the sector was severely hit in India – like in other countries – when the pandemic struck. Only 2.74 million foreign tourists visited India in 2020 compared with 10.93 million the year before, official data shows. While the number of foreign visitors is still nowhere close to pre-pandemic levels, travel company operators and hotel industry executives say an upsurge in domestic tourists is making them more upbeat. 

After two years of being cooped up inside, Indians are now travelling with a vengeance – ‘revenge travel’, as the phenomenon is called. And many, experts say, now prefer to travel within the country instead of flying to more expensive destinations abroad. The industry is also benefiting from new trends borne of the pandemic, such as micro-holidays and workcations. Deep Kalra, founder and chairman of travel website Make My Trip, says the sector started seeing an upturn in the last quarter of 2020, and has been consistently recovering ever since. “In fact, the last three fiscal quarters have operationally been the most profitable ones for our company,” he says.

EXPLORING INDIA

Experts say the pandemic offered Indians an opportunity to explore their own country. India has always been a popular tourist destination. From historic forts and stunning palaces to dense jungles, there’s no shortage of options for visitors. But with international travel disrupted for months, more and more Indians became open to the idea of vacationing within the country, says Vishal Suri, the managing director of travel company SOTC. “The pandemic has given Indians a new-found appreciation for the outdoors,” Mr Suri says. He adds that there has been an uptick in demand for unexplored destinations – people are seeking ways to combine pilgrimages and spiritual trips with experiencing local food, cultural trails and adventure.

The pandemic also generated new trends such as staycations and workcations – combining remote working with vacations. “Travellers are now extremely comfortable with booking homestays that offer exclusivity, privacy, and the comfort of a home away from home,” says Pradeep Shetty, a senior official at the Federation of Hotel and Restaurant Associations Of India (FHRAI). Mr Kalra from Make My Trip agrees – he says that people have warmed up to the idea of travelling within India whenever possible. “Even the travel frequency has changed and become more regular. The annual break has now turned into micro-holidays with people increasingly taking more breaks in the form of multiple weekend getaways and seasonal holiday breaks,” he says.

IMPACT ON HOSPITALITY SECTOR

This shift has turned out to be a revenue-spinner for hotels in India, as people are now willing to use the money they would normally reserve for their international vacations on better facilities domestically. Some luxury hotels dropped their prices at intervals in the pandemic, leading to a spike in bookings and short-term revenues. Puneet Chhatwal, the managing director and CEO of The Indian Hotels Company Ltd (IHCL) – India’s largest hospitality company which operates the Taj chain of luxury hotels – says that after each successive Covid wave, the recovery was “stronger and quicker”. “The IHCL’s occupancy figures today exceed the pre-pandemic levels – a resurgence that is primarily fuelled by domestic tourism,” he adds.

Raffles Udaipur – run by international hotel chain Raffles – is situated on a private island and opened in August 2021, just months after the devastating second wave of the pandemic in India. But the hotel has seen a “healthy rate of occupancy” every month throughout its first year of operations in India, says Puneet Dhawan, the hotel’s senior vice-president for India and South Asia. “While we have no pre-pandemic metric to compare to, we have observed a steady rise in the response to our property,” he adds. Mr Dhawan says the hotel is gearing up for an even busier year ahead – starting with the tourist rush in winter and the upcoming wedding season. Mr Kalra says there are other positive signs too, such as the resumption of corporate travel – a trend that is likely to increase in the coming quarters, aiding overall recovery for the travel industry. 

CHALLENGES

But despite the optimism, people in the industry say that domestic tourism alone cannot take the sector back to the pre-pandemic-level of growth. In September, India’s tourism minister said that the government was working towards the all-round revival of the tourism sector. But foreign arrivals continue to be dismal – data shows they dipped by 44.5% in 2021 compared with the year before. “India has not released a single campaign inviting the world to us. What we need is a stellar marketing strategy that excites travellers enough to choose us, especially the 60 million people that used to travel to China and aren’t today,” says Dipak Deva, managing director of the Travel Corporation of India, one of India’s best-known travel agencies. He adds that the government also needs to restore its e-visa facility – especially for countries such as the UK from where a large number of tourists visit India – as the current procedure is too cumbersome.

However, Mr Kalra feels that both domestic and international travel are “here to grow together, and not against each other”. “With international travel now returning to the fore, we are confident that in a few quarters, international travel will also be able to recover completely.”

This feature first appeared on BBC on October 7th, 2022

©Rubina A Khan 2022

Mumbai’s Money Is Moving In Realty, Despite The Calamitous Second Wave In India

Mumbai’s got money and it’s moving in realty, despite the Maharashtra government not extending the stamp duty waiver on property registrations in March earlier this year. INR 420 CR was collected in stamp duties in June 2021 as 7,850 properties were registered in the month compared to 5,640 units registered in June 2019, indicating a growth of 39 percent. However, in May 2021, INR 268 CR was collected in stamp duties due to the calamitous second wave across India – which was roughly half of the INR 534 CR collected in May 2019. Evidently, people have been buying property in Mumbai, albeit in an undefined, heterogeneous pattern. 

In fact, prices have increased too, if you can call a slash in prices from a sharp 30% in 2020 to a 20% in 2021. Actor Ajay Devgan bought a bungalow in June spread over 5000 square feet in Juhu, Mumbai for INR 47.5 crore (which would have sold for over INR 60 CR easy, pre-Covid) and he paid a stamp duty of INR 2.37 crore on the purchase. A South Mumbai apartment that was priced at 15 CR went on to sell at 9 CR in the first phase of the pandemic in 2020 with the stamp duty waiver, but commands a selling price of 11 CR now. The reason for the upswing in the most expensive, not to mention glamorous city in India, is that builders and developers have smaller inventories now and they are trying to make some cash whilst the demand is still on the rise, given the pandemic has made forecasts and predictability highly unreliable and inaccurate during these times. Who would’ve thought there’d be 7,850 property buys in a strained and stretched economy, right? Even though it is not a seller’s market, the seller is making some kind of profit. 

But property sells in North Mumbai are taking place in a very contrasting pattern to the realty index in South Mumbai. No, it has nothing to do with Bollywood’s residential dominance in the ‘burbs. In Bandra West, a two-bedroom apartment, measuring a 1000 square feet, that lists for INR 4.5 CR, sells at INR 4CR. Clearly the 20% drop in listing prices in South Mumbai are not at play in North Mumbai as there is a paucity of developments in the suburbs and the supply does not match the extensive demand, yet. So, the seller is more rigid with the pricing and gets whatever he/she asks for without having to conform to the South Mumbai pricing index. 

Recently, the Brihanmumbai Municipal Corporation (BMC) had set off a dampener with its proposal to increase property tax by at least 14 percent based on ready reckoner rates as on April 1, 2021. Property tax rates are calculated based on the ready reckoner rates of 2015 in Mumbai and the BMC wanted to revise the rates following the current ready reckoner rate. But on June 18th, the Maharashtra government announced that there would be no change in property tax till the pandemic continued, as it did not seem fair to burden people with an increase in the tax. The announcement didn’t just come as a huge relief to home-owners and stakeholders, but assuaged buyer sentiments, leading to a spike in buys in June. It remains to be seen what the next 6 months of 2021 will bring to the realty table, and at what cost, and more importantly, will a structured buying and selling pattern emerge from it all? 

This feature first appeared in Gulf News on July 20th, 2021

©Rubina A Khan 2021

Mumbai’s Realty Buys On A High | Gulf News

One of the world’s most desirable real estate markets, Mumbai, is open for business in the new world. But, is anyone really interested in buying anything aside from essentials, groceries, masks and maybe some peace of mind under clear blue skies and warm, aureate sunshine right now? Yes, they are – and they’re buying real estate, not Chanel! Well, Chanel masks to be honest, not couture.

Mumbai’s realty buys are on a momentous high, never mind all the financial despondency that’s engulfing the world. Who are these cash-on-deck people with the flux of money that are buying in such an indeterminable financial climate? Not whimsical buyers for sure, as the realty business is no place for fiscal braggadocio or investment buys right now. People who have been on the market for a buy are closing deals swiftly, as are the indecisive fencers. And why ever would they not, given apartments in Worli in South Mumbai are selling at INR 6.2 CR today versus the initial asking price of INR 9.5 CR, and a 10 CR apartment is available for a negotiable INR 8.5 CR and new developments are being offered, and purchased, at INR 9.5 CR from the original price of INR 15CR in midtown Mumbai? Incredulous, but true.

“Buy land, they’re not making it anymore,” said author and humourist Mark Twain and that holds true for Mumbai’s realty buyers of high-rises built on land, and reclaimed land. During Covid19, buyers are seeking balconies and private terraces that are the new amenities today, instead of gyms and swimming pools, and if a luxe apartment has either, it’s a singing deal straight to the bank. Photographs, virtual tours and a final show-around – when everything is almost set in stone between the realtor and the buyer – but not without seriously vetting of the buyer prior – is the new order of the realty business in Mumbai.

One of the primary reasons for the astounding spike in buys is the sharp reduction in the stamp duty levied on the sales of apartments from 5% to 2% from September 1 to December 31, 2020 and 3% from January 1 to March 31, 2021 by the Maharashtra state government, as a relief measure for the real estate, commercial transport, agriculture and fisheries sector, that have been hard-hit by the lockdown over the past six months, and counting. Otherwise, the stamp duty in the state is 5% and 4% in urban and rural areas respectively, apart from the 1% surcharge in urban areas and 1% zila parishad cess in rural areas. Investors offloading their inventories in developments that they had bought high in, is also adding to the dramatic depreciation in prices across Mumbai as they’re being compelled to sell low, strengthening the buyer’s position furthermore. Mumbai’s realty business is no longer a simple or a compound process, but a variable, with only one constant that it is a buyer’s market, and has been for a while now. 

Luxury rentals too, both residential and commercial, have seen a stark downswing of 20-30% reductions in the city. Residential properties going for INR 2,50,000 per month pre-Covid19 are available for INR 1,60,000 per month and a 2000 square feet commercial space on Marine Drive that commanded INR 6,50,000 per month will in all likelihood find it difficult to get even INR 4,00,000 today given the negligible human footfall in the largely residential sea-facing block.

The Kala Ghoda area in downtown Mumbai commanded fashionably high commercial rents pre Covid19 for the last decade ever since fashion designer Sabyasachi opened his flagship store in 2010. Up until then, Kala Ghoda was an arts and museum nucleus, but Sabyasachi’s arrival inadvertently turned it into Mumbai’s fashion precinct with every fashion label in India opening shop here. Despite the high rents, some adjusted, some not, designers are still holding on to their stores because of the business of Indian weddings and in a bid to stay relevant on the fashion marquee, all the while keeping the rental business in the area brisk and sharp. A 1500 square feet store here, at the end of Rampart Row towards Lion Gate, was upwards of INR 3,50,000 and is now available for INR 2,00,000 and a INR 10,00,000 per month commercial space can be rented for INR 7,00,000. Rental deposits that were upwards of six months or more are now at a flexible three months odd and the lock-in period too has gone from a standard three years to a variable one or two.

Realtors in Mumbai have struck gold during the last six months of the lockdown as compared to the past financial year because of the collapsing prices and the reduced stamp duty that is acting as an incentive, enabling and accelerating the buys. The demand for ready homes versus under-development / under-construction properties is predominant. The recent demolition of actress Kangana Ranaut’s property in Mumbai on the grounds of illegal construction within 24 hours of giving her notice of the same (the case is in the Bombay High Court) has further deterred under-construction sales. No one is willing to risk the bulldozers of the Brihanmumbai Municipal Corporation for any irregularities in their homes and prefer MahaRERA and BMC compliant properties with all the legalities in place.

With the grand realty depreciations, temptation to buy low and rent lower is rife in the city where there’s more sea than land. To quote Shakespeare, “I would give a thousand furlongs of sea for an acre of barren ground.”

This feature first appeared in Gulf News on October 2nd, 2020

©Rubina A Khan 2020

RUBINA’S RADAR: PPE FUNDRAISER FOR MUMBAI’S MEDIA PERSONNEL ON THE CORONAVIRUS FRONT LINES

A conversation with a photographer friend of mine on Coronavirus news duty every single day since March 2020, impelled me into thinking about the health risks our Indian media was being exposed to, whilst I stayed safely at home, in quarantine and the lockdown, on government orders. I often wondered how they’d power through the weeks, and now months of the reportage on the pandemic everyday, which seemed endless then, and continues unabated with its relentless savagery on humans. Everyone’s lauding the first responders and medical teams, the police, the hygienists and the cleaners, and very rightly so, but nobody seems to be taking cognisance of the indispensable and crucial work photographers, videographers and journalists are doing on the ground, outside. They’re the people bringing in the news and visuals of the virus every day, and the heart-wrenching devastation and strife it’s inflicting on humans across the world. By going out and reporting from containment and red zones, they’re risking their own lives, and livelihoods, in an extremely uncertain and broken economy and that is saying something. Everything we know about the virus, right from the whats and the hows to the vaccine developments and trials, is through the eyes and lenses of the media as everyone’s in lockdown and quarantined at home. Even as some parts of the world are opening up ever so cautiously after months of isolation and physical distancing of late, their work carries on. It is their photographs and stories that tell us what the new world looks like, how human behaviour has changed and will continue to evolve in the years to come.

On April 20th, 2020, when I heard that 53 press personnel in Mumbai had tested positive for the Coronavirus, and were incapacitated and hospitalised, I just knew I had to do something about protecting them on duty as staying safe at home or working from home wasn’t an option for them. I couldn’t bear the thought of people I know and have worked with going out to work, risking their all for their jobs, without any protection from the virus.

On April 23rd, 2020, I spearheaded a fundraiser by reaching out to my network for contributions as a collective, humane responsibility to purchase Personal Protection Equipment (PPE) as a preventive measure for Mumbai’s news photographers and media personnel covering the Corona crisis on the front lines, to shield them. I am ever so thankful to the people – from all walks of life in India – that responded promptly and empathetically towards the fundraiser with their fiscal largesse like industrialist Ness Wadia, businesswoman Natasha Poonawalla (Executive Director, Serum Institute of India, Pune), filmmaker Karan Johar (Dharma Productions), actor Amrita Arora, film costumer Ana Singh, businesswoman Eesha Sukhi and jeweller Siddharth Kasliwal (Director, The Gem Palace, Jaipur). Since then, the fundraiser has received contributions from jeweller Queenie SinghShalini Passi and filmmaker Gaurav Chawla, enabling the purchase of safety eyewear too for the media.

It is because of the financial support of these very people that the PPE’s reached Mumbai on May 5th, 2020 and were distributed to the media personnel from May 6th onwards. These PPE’s are certified by SITRA – South India Textile Research Association, Coimbatore for fabric and garment – and are for one-wear only. I feel the kindness of all the contributors needs to be highlighted and celebrated, and not go unnoticed as anonymous benefactors, because talking about them will go on to inspire many others to come forward in this crisis to help each other in our country. Every contributor has stepped up as a humanitarian to help our media community, and that is reason enough to laud any helping hand. All of them have made this little fundraiser of mine a bigger success that I ever envisaged it to be and the media community are ever so grateful for their kindness. The PPE’s and safety eyewear bought with the funds raised so far have been distributed to the Mumbai media personnel and I am in the midst of ordering more PPE’s from the second round of funding that has come around. I intend to keep raising funds to provide the PPE’s for as long as they are needed during the Corona crisis.

The PPE fundraiser has been chronicled in the Mumbai Mirror (07.05.2020 edition) and the kindness of the contributors has been sincerely appreciated. The PPE initiative was featured in the Urdu press and online, and I am grateful for people supporting the fundraiser. Encouraging words and tall praise from people I love and admire across the world has raised me up, gladdened my heart (which is rather dire nowadays!) and fuelled me to strive and do even more!

SHOBHAA DE: Rubina’ s spontaneous gesture to mobilise support and order the best quality PPE suits for media colleagues risking their lives to cover the pandemic, must be acknowledged as a gesture that led to many others following her example.

JACKIE SHROFF: The media has always been there on the forefront, come what may. The fourth estate are a brave lot and will have my respect, always. And, you keep shining Rubina!

FERN MALLIS: Rubina Khan is a Covid19 hero… as a photojournalist, she watched her colleagues out in the streets and in the trenches covering the story of this ungodly pandemic and no one had their backs… they put themselves in danger to keep us all informed. Her initiative to secure funds and thereby supply this vital press corp with all the necessary PPE’s was so smart, compassionate and right on. It’s now in its second round of providing more. Thank you Rubina from the epicenter of Coronavirus in New York City.

ANA SINGH: The press has always celebrated my work and my milestones and in this particularly grave time, I feel God chose me to give back to them and I feel grateful for the opportunity. When Rubina spoke to me about the PPE fundraiser, being a journalist and photographer herself, I got a sense of what the media personnel on the field were possibly going through and what it must feel like for them, and their families at home to work outdoors. Rubina’s empathy and concern for her colleagues made this fundraiser a success and she’s leading by example of how to get things done, even when you’re not out there on the field, without being self-serving.

ELEANOR COOKSEY: I am very proud to count Rubina as a long standing family friend. Her recent PPE fundraiser activity is testament to her diverse and unique skills; her thoughtfulness (it is too easy to forget about all those affected in different ways), her resourcefulness and her determination. Here in the UK, there have been endless discussions about how to secure adequate PPE’s with endless delays and excuses. This initiative was conceived and achieved so quickly – the funds raised and the PPE’s reaching the people who needed it in two weeks. A rare positive story amid all this fear and uncertainty.

PARRIS FOTIAS: During these surreal times where we are being constantly bombarded with fake news stories, we are more reliant than ever on responsible journalism bringing us the real facts. Yet no one really thought about the media and their fate during this pandemic. I commend Rubina for her foresight and determination to help protect her colleagues out on the front lines in Mumbai. We are all in this together so much thanks to you Rubina and your PPE fundraising efforts from Australia.

UPDATE: JUNE 2020
Ness Wadia has contributed generously towards the second round of funding end May and fashion designer Manish Malhotra and Delna Poonawalla in early June.

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2020

RUBINA’S RADAR | INDIAN FASHION’S NEW CURRENCY – COUTURE CARATS

This month has been rather august for Sabyasachi with his jewellery line pulling in some colossal coin for the fashion house. And, I am not using the word ‘colossal’ airily here. An exhibition of heritage and fine jewellery by Sabyasachi, comprising of gold, uncut and fine diamonds and coloured stones was held at the Taj Mahal Palace hotel (a favourite Taj of mine!) in Mumbai on the 13th & 14th of August, 2019. Over the two day exhibit, the jewellery sales brought in an unexpected and staggering double digits for the label. “We had good sales at the jewellery exhibit, but it’s not dignified for us to flaunt figures and it’s not a good business practice either,” says Sabyasachi.

Ever since he launched his jewellery line, it has compelled every fashion designer in India to view diamonds and precious stones with a design perspective, never mind the naysaying and economic slowdown whinging all around. Sabyasachi brides and grooms now have the added luxury of getting their bridal dreams realised in totality, in both fabric and stones, at any one of his flagship stores across India. And with the high numbers that the Mumbai jewellery exhibit brought in, it goes without saying that Sabyasachi definitely knows how to pull his weight not just in khadi and chiffons, but in molten gold and diamonds too! And his loyalists are only queuing up for more.

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Sabyasachi Heritage Jewellery | Photo: Sabyasachi Instagram 

Emboldened by the response to his private jewellery viewings over the past two years and the multiple city exhibits across India this year, the couturier is now ready to open his first jewellery store, situated on the third level of his flagship store in Kala Ghoda in the festive quarter of 2019 in Mumbai. If the bejewelled whispers are anything to go by, the store will be a blinding sight to behold.

Manish Malhotra, fresh off Maahrumysha, a shimmering velveteen of an alluring show, that kicked off Lakme Fashion Week’s Winter/Festive 2019 edition, is launching his new jewellery line this year. Malhotra’s show on August 20th at Famous Studios, Mumbai had models wearing Raniwala 1181 jewels on the runway, including his showstopper, actor Katrina Kaif, and some of his favoured Bollywood front row regulars and social lights. It was a lucent teaser of what is to come from his jewellery design board.

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Katrina Kaif in Manish Malhotra’s Maahrumysha line | Photo: Katrina Kaif’s Instagram

“I have been carrying a Raniwala 1881 line, curated by me, in my Mumbai store since August 3rd, 2019, with some pieces at the Delhi store. But our next collection together will be the one I am designing for them. I chose to collaborate with Raniwala 1881 as they have years of expertise behind them, making genuine, good quality jewels,” says Malhotra of his upcoming jewellery line that will be available come November 2019.

Not one to conform to perform, Tarun Tahiliani is not launching an eponymous jewellery line this season, but he intends to. Having had a peripheral jewellery collection in the past, not a full-fledged one per se, he is serious about launching one going forward.

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Tarun Tahiliani’s Tarakanna couture collection | Photo: Rubina A Khan

“I am always wary of selling things that I can’t verify unless there is a buyback guarantee. I’ve heard too many horror stories of people who are buying things that are not what they claim to be. The problem lies in the quality of coloured stones and heating versus natural and the like. So I approached the World Gold Council as they took the guarantee, and they also have a buyback guarantee with the person I dabble and work with. Only if the World Gold Council and the Gold Standard have certified something, will I lend my name to it. My reputation and brand integrity are of paramount importance to me and if I don’t have the necessary tools to verify something, I don’t want to sell it bearing my name,” says Tahiliani.

As far as jewellery lines go, not surprisingly, Rohit Bal has been there and done that. “I’ve done a jewellery line before, though it wasn’t an entire collection. And I am not saying no to launching one either in the coming months,” says Bal of a possible jewellery collection.

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A model in Rohit Bal couture | Photo: Rubina A Khan

Given that India’s biggest couturiers have successfully launched their own jewellery collections, or are planning to soon, it won’t be long before every designer in the country will be selling a bridal outfit, replete with its own essential accoutrements in couture carats. No doubt some of them will be decidedly questionable on the couture and carat fronts, but it definitely won’t be a deterrent for any designer aspiring to follow the successful business expansion models of India’s biggest couture houses in a bid to rise up in the fashion ranks.

Jewellery collaborations have always been a part of India’s bridal business, but couture carat collections seem to be the new fashion currency for Indian designers. In a business that is as plagiarised with a knock-off on every street as it is, designing couture carats is a fiscally viable way forward, complementing their couture collections. Couture and carats designed by your favourite designer is a win-win for everyone. Brides and grooms couldn’t ask for more now or could they?

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2019

India Gets An Updated Model Tenancy Act 2019 | Gulf News

India’s rental housing market, trammelled by archaic laws and ambiguity, is adapting to the pragmatic ameliorations outlined by Finance Minister Nirmala Sitharaman in her inaugural Union Budget 2019 speech. Sitharaman’s proposed regulations in the Indian realty market have since made way for the Model Tenancy Act 2019, drafted by the Ministry of Housing and Urban Affairs, that addresses the relationship between the lessor and lessee realistically and fairly.

The new tenancy law limits the security deposit to two months’ rent and lists heavy penalties for tenants overstaying and not adhering to the contractual terms of their rental agreements. An overstay will cost a tenant twice the rent for the first two months, that quadruples in the subsequent months. However, during such a period, the landlords are not allowed to cut off essential utilities like water and electricity. The Act also talks about creating special courts to deal with disputes between tenants and landlords and puts the obligation of carrying out repairs, maintenance and upkeep of the property like painting on the owner. While the landlord can’t increase the rent during the middle of the tenancy contract, the tenant can’t sublet the premises without prior consent of the owner. The Act aims to increase accountability in alignment with the government’s equitable development plans in the housing sector. The Centre has left it to the states to implement the Act or to amend it in accordance with their existing rental laws.

Mumbai | Rubina A Khan

Bandra-Worli Sea Link | Photo: Rubina A Khan

The Maharashtra government has decided to enact it for new constructions and introduce an amendment that protects properties governed by the Maharashtra Rent Control Act 1999. Landlords have domineered the rental business in India, and how, for far too long, especially in Mumbai, the only Indian city to feature in a top 20 list of expensive prime residential markets in the world recorded in Knight Frank’s Wealth Report 2019. In Mumbai, a real estate agent’s opening and closing has always been about what the owner wants, demands rather, barely skimming the surface of what a tenant wants, barring the monthly rent and astronomical security deposits. The broker is almost always submissive to an owner’s preferences, despite the tenant being as much a paying customer as the landlord. This parti pris dynamic needs to change along with the Act towards a balanced equation between tenants and landlords. Tenants need to rent and owners need their money – it’s a simple business deal and it’s about time it’s conducted like one.

The realty business in India is inescapably going to change with the Act, giving impetus to luxury rentals at the expense of buys. The biggest incentive in the rental sector is the security deposit being restricted to two months’ rent, allowing a tenant to utilise and invest the money for herself/himself, rather than blocking it with a landlord that earns interest off it. The Mumbai rental market stands to gain the most from the new Act.

Luxury rentals are far more fiscally appealing and viable with the new Act coming into play than ever before. The Act increases the confidence and security for both, landlords and tenants, getting into rental agreements aligned with the new norms, leaving minimum room for legal discord. Landlords will have to desist from imposing delusional demands on a tenant like sky-high security deposits and maintenance of the property and tenants will be legally bound to pay the weighty fines for overstay and misuse of a rented property.

This feature first appeared in Gulf News on August 3, 2019

©Rubina A Khan 2019

India’s Property Market Rides Election Wave | Gulf News

The triumphant win of Narendra Modi as Prime Minister of the Indian subcontinent for a second term, in the world’s largest election, has lent maximal credence to the country’s realty business in a manner most exceptional. The ruling government’s first term, contentiously driven by infrastructural development and financial realignments like Demonetization, RERA (Real Estate Regulation and Development Act) and GST (Goods & Service Tax) hit the cash-rich realty business particularly hard. Predictably, it was met with uproarious dissent. But, luxury realty seems to have taken a real turn since the legalized reorientations in the business, with antagonism giving way to smarts.

The luxe life is an addiction like no other. As long as there is human desire to live like royalty and be an in-your-face show-off, luxury real estate in India is headed forward. It stands at a profitable vantage point today, espousing all three acts, advantageous to both, builders and buyers. Indian realty expects investments to double to $10 billion in 2019. The paper trail and financial transparency accorded to the business is dominant, making it a streamlined, and somewhat trustworthy experience today. But there’s no denying that the business is devoid of the robustness and speed it once basked in, languishing ever so often in protracted sales.
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RERA seems to have had the most impact so far, not so much on newer developers as it has on the bigger players with large, unsold inventories, given it is now mandatory for 70 percent of the money to be deposited in bank accounts through cheques, restricting unaccounted money being flushed into the realty business. Aside from its financial transparency, a RERA requisite that’s very conducive to prospective buyers, is that builders are obliged to quote prices based on carpet area (inclusive of usable spaces like the kitchen and bathrooms) and not super built-up area. Having said that, RERA needs to hasten the pace, and frequency, in providing aggrieved buyers who need long overdue compensations from unscrupulous developers across India. The clean-up in the business has only just begun. It is anything but cleaned up, as far as realty racketeers are concerned, despite the new regulations and progressive revamps of archaic Indian property laws like Insolvency & Bankruptcy Code and the Benami Transactions (Prohibition) Act being in place. For the business to regain the implicit trust of consumers and hit immediate sale highs, compensating buyers for their losses is vital, and it should become a regular occurrence as compared to the rarity it is today.

Luxury residences and serviced luxury residences make for accelerated buys and sells in India, and rightly so, as time is a luxury the wealthy can’t afford to indulge in. Newer developers in Mumbai like Aditya Kilachand, Partner at Innovation Estates LLP, seem to be on the right beach of luxury realty, building villas by the sea in Alibag, a mere three-hour drive from Mumbai. Tapping into Alibag’s infrastructure, the improved connectivity and proximity to Mumbai, its existing community and fairly undervalued land prices is just realty forethought and judiciousness. Seven luxury serviced villas called L’Hermitage, custom-designed by Sussanne Khan of The Charcoal Project, will be ready for some serious selling upwards of 10CR by Sotheby’s International Realty India, come July 2019.
villWith all the luxury constructions and developments, there is a new shift in the market of late, that of “aspirational luxury” residences that aren’t remotely luxurious, barring their price points. Priced at 7CR upwards for a 3BHK in the business suburb of the Bandra Kurla Complex in Mumbai, these residences allude to a luxurious lifestyle with cleverly scripted and assertive marketing hype. The insides of these residential towers are at most basic, with a garden path, a swimming pool and some semblance of a gym thrown in, with views of the city’s under-construction skyline off a balcony, masquerading as luxury amenities. Needless to add, it’s a “white elephant” investment for owners as resale inventory is at its lowest and unrealistic rentals dictated by the builder’s team, with few takers, stand testimony to the “mimic luxe” gimmick it’s established on. These kind of constructions need to be reined in, as these will lead to a catastrophically high, over-priced, unsold inventory in the country that will affect consumers far more than the builders.

This feature first appeared in Gulf News on June 9, 2019

©Rubina A Khan 2019

Unmasking Sustainable Food At Masque, Mumbai

Rubina A Khan reviews the Chef’s Tasting Menu at Masque, Mumbai: “an indulgent and wondrous night of sustainable culinary artistry, Indian style.”

The ‘it’ word right now, worldwide, is sustainable, making it lit to use it in any parlance. Sustainable and sustainability is used rather loosely by most fashion and food companies to sound evolved, aware and green-conscious, making the veracity of their sustainable credo rather questionable, but not at Masque, a wilderness-to-table restaurant in the erstwhile mill lands of central Mumbai. Masque’s ingredient-driven sustainable food experience is real, and how! Together, as owners of Masque, Chef Prateek Sadhu and entrepreneur Aditi Dugar have created an indigenously Indian culinary experience that is inimitably theirs, since September 2016, incomparable to any in the country.

Fern Mallis, creator of New York Fashion Week and the host of Fashion Icons With Fern Mallis at the 92Y, believes “sustainable is the new black”. A well-travelled, food enthusiast like Fern, not to mention fashion legend, made for the best company, unmasking sustainable food at Masque, starting the night off with a round of cocktails. She went with The Calabura, from their Wind series, made with Grey Goose Vodka, Aperol, Lemon, Panama Berries and Sweet Lime and I had the heavenly Aquacollins cocktail, from their Earth line, also made with Grey Goose Vodka, Rose, Fennel Seeds and Saffron Soda, which took me back to my time in Kashmir, watching my grandfather see off dinner guests at home with a box of the elusive saffron strands.

Masque’s 10-course chef’s tasting menu, a first for an Indian restaurant, comprises of seasonal dishes made from ingredients sourced locally and sustainably in India. The restaurant’s first course is always served on their pristine white kitchen counter, which is very conducive for the ‘gram. We chose to have all our courses atop their bar stools, amidst the harmonious and seamless action in the kitchen with a Harvey Specter (Suits) quote of the day courting us through the night. No screaming or flying pots and pans here – just a very decorous and synergised team alongside Sous Chefs, Kamlesh Negi and Rahul Sharma, creating art on our plates, taking us through the finest dining experience in Mumbai.

The first course kicked off with a sweet and savoury explosion of flavours with Kanji, made from seasonal black carrots usually found in Northern India, but are being grown on a land patch outside of Pune, especially for the restaurant. Next up was fresh Barramundi fish, not flown in from Australian waters, but from our very own Andaman Islands, with Raw Mango and Cucumber, followed by Masque’s version of a Caesar salad on a bed of ice – Romaine Lettuce with Garlic, Shrimp and Cured Egg Yolk which was beyond delectable. I had the the Eggplant Gujiya – twisted on its sweet ‘Holi’ head into a savoury creation akin to a Latin American Empanada, with Beetroot Yogurt and Fern had the Carbonara Gujiya. The Pani Puri was accompanied by a Cherry Tomato Tart after which the fresh Mackerel on Buckwheat Toast just blew me away! I have never had mackerel that didn’t come out of a tin, and definitely not one as delicious as this. By the time the Lobster Tzir Czot (Kashmiri style) with Gooseberry, the Katlam with Buffalo Tongue, Brain Butter, Salsify (a root vegetable I’d never heard of, let alone ever eaten) with Garlic Chive Butter, another round of Barramundi in a Curry Leaf and Coconut Broth and the Duck Liver with Gutti Aloo, Morels and Seaweed Butter came up, we were both overwhelmed by the culinary artistry of the chefs at Masque. “I could be anywhere in the world right now – it does not feel like Mumbai at all. This food is just unbelievable!” said Fern and I couldn’t agree more. The night ended only after four rounds of desserts (yes, four!) were washed down with the most deliciously warm Kashmiri Kahva (tea) with almond slivers.

Masque aims to use ingredients and produce that is locally grown and sourced, with exceptions like the duck, that doesn’t fly in from a freezer in China, but fresh off Gayatri Farms in Gurugram, Haryana or the Barramundi fish from the Andamans. The owners travelled across India to bring back the country’s forgotten ingredients, specifically from the Himalayan belt and it shows. There is no hard-selling of the food at Masque – it is all about the food you want to experience, with every dish telling it’s own flavourful story – from the roots it was made of to the salt sprinkled on it. The mountainous berry, Kaafal, a favourite, found in the Tehri Garhwal region, is what the chefs are working on to make desserts from, for their summer menu. The menu does not have any pretentious names for the dishes – just the ingredients, with the chefs expanding on how, and why, way they came to be. Informed chefs leading an engaged team is what makes for a memorable culinary experience at Masque. Occasionally, the restaurant hosts pop-ups with Michelin-star chefs, the next one coming up in May with Chef Jordy Navarra of Toyo Eatery in the Philippines.

In a world afflicted, and unfortunately accepting of mediocrity, Masque is unparalleled in India in every aspect of hospitality – right from the reservations team, to its owners, bartenders, mixologists, management team, chefs and the star of the restaurant – its incredible food! Masque was an indulgent and wondrous night of sustainable culinary artistry, Indian style.

Masque is open Tuesday-Sunday, with 7:30-8:00PM and 9:00-9:30PM seatings for dinner. Closed on Mondays.
Sunday Brunch: 12:30PM onwards.
Masque Restaurant
Unit G3, Laxmi Woollen Mills, Off Dr E Moses Road,
Mahalaxmi, Mumbai 400011 India
+91 22 4973 7431/32 | 98 190 69222

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

@Rubina A Khan 2019

RUBINA’S RADAR | A VERY FASHIONABLY YOURS APRIL

India’s couturier extraordinaire, Sabyasachi’s nonpareil fashion métier makes him an exalted being in the world of fashion. Today, the enviable designer ceases to be just about khaki, silks, embroidery, jewellery and his L’Oréal Paris x Sabyasachi Calcutta (a non-negotiable term when it came to his historic collaboration) makeup line. Sabyasachi Mukherjee, of the eponymous label Sabyasachi, is a vibe, and a very desired one at that.

NEW DELHI, NEW DELHI – MARCH 04: Indian fashion designer and couturier extraordinaire, Sabyasachi, opened his first flagship store in the capital, and his fourth in the country, spread over 13,500 square feet with two separate wings housing bespoke bridal wear, jewellery and accessories for women and men at Kutub Serai, Mehrauli on March 5, 2016 in New Delhi, India. (Photo by Rubina A. Khan/Getty Images)

From Bollywood actor Anushka Sharma and cricketer Virat Kohli’s wedding in Tuscany in 2017 to Deepika Padukone and Ranveer Singh’s ceremonies in Lake Como in 2018 to Priyanka Chopra and Nick Jonas’ coupling in Jodhpur in 2018 to the Ambani twins – Isha Ambani and Anand Piramal in Udaipur in 2018 to Akash Ambani and Shloka Mehta in Mumbai in 2019, the fashion artistry at all these extravagant weddings was designed and orchestrated by Sabyasachi. In a country where bridal wear, our equivalent of the West’s haute couture, is of supreme importance when it comes to the big spend, all these celebrated brides and grooms from diverse worlds of film, sport, music and business wanted Sabyasachi to “do” their clothes and jewellery on their big day. And that’s saying a lot because there certainly is no dearth of designers doing bridal collections in India. For someone who is on a no-sugar health plan, he sure is taking the biggest bite from giant wedding laddoos, India’s sweetest business!

Sabyasachi celebrates 20 years of his fashion story this year, with Kashgaar Bazaar – a runway presentation, in collaboration with the world’s most famous red-soled cobbler, Christian Louboutin on April 6th in Mumbai. The fashion extravaganza has international guests flying down especially for it and it’s already blowing up everyone’s minds with expectations of Sabyasachi’s grandiloquent style. Mumbai’s temperatures are soaring, but the anticipation of what Sabyasachi’s bringing to the city in April is taking it to another level of fashion heat!

NEW DELHI, INDIA – JULY 29: Indian fashion designer and couturier, Sabyasachi checks in on models and last minute fittings just before his opening show for the Fashion Design Council of India’s (FDCI) Amazon India Couture Week 2015. Sabyasachi and Lebanese shoe designer Christian Louboutin collaborated on the couture line together with his famous red-soled shoes adding glamour to the shimmering regality of the couturier’s designs at the Taj Palace Hotel on July 29, 2015 in New Delhi, India. (Photo by Rubina A. Khan/Getty Images)

Pharrell Williams makes the world a very happy place with his music, but he wants to make it happier with his fashion and design aesthete with a colourful collection for Parisian fashion house, Chanel. Williams is the first ever guest designer for the fashion house, having collaborated on it with the late Karl Lagerfeld, Chanel’s creative director for 36 years. It was Lagerfeld who named the collection Chanel Pharrell.

HOLLYWOOD, CALIFORNIA – FEBRUARY 24: Pharrell Williams arrives at the 91st Annual Academy Awards at Hollywood and Highland on February 24, 2019 in Hollywood, California. (Photo by Steve Granitz/WireImage)

To coincide with the launch at Chanel’s flagship in Seoul, Korea on Friday, March 29, the Grammy winning artiste released a behind-the-scenes video of the collection. In it, the multihyphenate talks about gender-fluidity, meeting Karl Lagerfeld and the importance and influence of the number 5 in the collection as well as Akira and motorcycle gangs.

Yellow bathrobes, brightly-colored hoodies and embroidered graffiti sweatshirts, terry-cloth bucket hats, sunglasses, T-shirts, opulent diamond jewellery and the double C bags make up the Chanel Pharrell collection, dedicated to both men and women. And, sneakers with hand-drawn text and doodles, but of course, and loafers and sliders. After the Seoul launch, the complete Chanel Pharrell collection releases worldwide on April 4.

A very fashionably yours April indeed!

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2019