Amitabh Bachchan launched Pandeymonium, a book written by India’s most lauded, awarded and loved advertising creative, Piyush Pandey, on 14th October, 2015 in Mumbai amidst a large gathering of the city’s intelligentsia.
The conversations between Amitabh and Piyush about the world of advertising and how they worked together for eight long years on a campaign to make India Polio free or how they did their respective mothers’ shraadh in Sidhpur (the only place in India where one can do so) in Gujarat whilst filming the Gujarat Tourism campaign or how Piyush had to make Power Point presentations (his first and last!) for Amitabh for the Cadbury campaign or how Amitabh has stopped disclosing things to his wife Jaya as it is never good enough for her, made for an engaging and amusing insight into their world.
Sachin Tendulkar spoke about his experiences, working with Piyush as a 16-year-old boy who knew nothing about advertising or looking good, only cricket, in a vein most humorous. A delightful evening indeed, spent amidst the greatest Indian luminaries from the world of film, cricket and advertising.
All images are subject to copyright and can be purchased on Getty Images