RUBINA’S RADAR: PPE FUNDRAISER FOR MUMBAI’S MEDIA PERSONNEL ON THE CORONAVIRUS FRONT LINES

A conversation with a photographer friend of mine on Coronavirus news duty every single day since March 2020, impelled me into thinking about the health risks our Indian media was being exposed to, whilst I stayed safely at home, in quarantine and the lockdown, on government orders. I often wondered how they’d power through the weeks, and now months of the reportage on the pandemic everyday, which seemed endless then, and continues unabated with its relentless savagery on humans. Everyone’s lauding the first responders and medical teams, the police, the hygienists and the cleaners, and very rightly so, but nobody seems to be taking cognisance of the indispensable and crucial work photographers, videographers and journalists are doing on the ground, outside. They’re the people bringing in the news and visuals of the virus every day, and the heart-wrenching devastation and strife it’s inflicting on humans across the world. By going out and reporting from containment and red zones, they’re risking their own lives, and livelihoods, in an extremely uncertain and broken economy and that is saying something. Everything we know about the virus, right from the whats and the hows to the vaccine developments and trials, is through the eyes and lenses of the media as everyone’s in lockdown and quarantined at home. Even as some parts of the world are opening up ever so cautiously after months of isolation and physical distancing of late, their work carries on. It is their photographs and stories that tell us what the new world looks like, how human behaviour has changed and will continue to evolve in the years to come.

On April 20th, 2020, when I heard that 53 press personnel in Mumbai had tested positive for the Coronavirus, and were incapacitated and hospitalised, I just knew I had to do something about protecting them on duty as staying safe at home or working from home wasn’t an option for them. I couldn’t bear the thought of people I know and have worked with going out to work, risking their all for their jobs, without any protection from the virus.

On April 23rd, 2020, I spearheaded a fundraiser by reaching out to my network for contributions as a collective, humane responsibility to purchase Personal Protection Equipment (PPE) as a preventive measure for Mumbai’s news photographers and media personnel covering the Corona crisis on the front lines, to shield them. I am ever so thankful to the people – from all walks of life in India – that responded promptly and empathetically towards the fundraiser with their fiscal largesse like industrialist Ness Wadia, businesswoman Natasha Poonawalla (Executive Director, Serum Institute of India, Pune), filmmaker Karan Johar (Dharma Productions), actor Amrita Arora, film costumer Ana Singh, businesswoman Eesha Sukhi and jeweller Siddharth Kasliwal (Director, The Gem Palace, Jaipur). Since then, the fundraiser has received contributions from jeweller Queenie SinghShalini Passi and filmmaker Gaurav Chawla, enabling the purchase of safety eyewear too for the media.

It is because of the financial support of these very people that the PPE’s reached Mumbai on May 5th, 2020 and were distributed to the media personnel from May 6th onwards. These PPE’s are certified by SITRA – South India Textile Research Association, Coimbatore for fabric and garment – and are for one-wear only. I feel the kindness of all the contributors needs to be highlighted and celebrated, and not go unnoticed as anonymous benefactors, because talking about them will go on to inspire many others to come forward in this crisis to help each other in our country. Every contributor has stepped up as a humanitarian to help our media community, and that is reason enough to laud any helping hand. All of them have made this little fundraiser of mine a bigger success that I ever envisaged it to be and the media community are ever so grateful for their kindness. The PPE’s and safety eyewear bought with the funds raised so far have been distributed to the Mumbai media personnel and I am in the midst of ordering more PPE’s from the second round of funding that has come around. I intend to keep raising funds to provide the PPE’s for as long as they are needed during the Corona crisis.

The PPE fundraiser has been chronicled in the Mumbai Mirror (07.05.2020 edition) and the kindness of the contributors has been sincerely appreciated. The PPE initiative was featured in the Urdu press and online, and I am grateful for people supporting the fundraiser. Encouraging words and tall praise from people I love and admire across the world has raised me up, gladdened my heart (which is rather dire nowadays!) and fuelled me to strive and do even more!

SHOBHAA DE: Rubina’ s spontaneous gesture to mobilise support and order the best quality PPE suits for media colleagues risking their lives to cover the pandemic, must be acknowledged as a gesture that led to many others following her example.

JACKIE SHROFF: The media has always been there on the forefront, come what may. The fourth estate are a brave lot and will have my respect, always. And, you keep shining Rubina!

FERN MALLIS: Rubina Khan is a Covid19 hero… as a photojournalist, she watched her colleagues out in the streets and in the trenches covering the story of this ungodly pandemic and no one had their backs… they put themselves in danger to keep us all informed. Her initiative to secure funds and thereby supply this vital press corp with all the necessary PPE’s was so smart, compassionate and right on. It’s now in its second round of providing more. Thank you Rubina from the epicenter of Coronavirus in New York City.

ANA SINGH: The press has always celebrated my work and my milestones and in this particularly grave time, I feel God chose me to give back to them and I feel grateful for the opportunity. When Rubina spoke to me about the PPE fundraiser, being a journalist and photographer herself, I got a sense of what the media personnel on the field were possibly going through and what it must feel like for them, and their families at home to work outdoors. Rubina’s empathy and concern for her colleagues made this fundraiser a success and she’s leading by example of how to get things done, even when you’re not out there on the field, without being self-serving.

ELEANOR COOKSEY: I am very proud to count Rubina as a long standing family friend. Her recent PPE fundraiser activity is testament to her diverse and unique skills; her thoughtfulness (it is too easy to forget about all those affected in different ways), her resourcefulness and her determination. Here in the UK, there have been endless discussions about how to secure adequate PPE’s with endless delays and excuses. This initiative was conceived and achieved so quickly – the funds raised and the PPE’s reaching the people who needed it in two weeks. A rare positive story amid all this fear and uncertainty.

PARRIS FOTIAS: During these surreal times where we are being constantly bombarded with fake news stories, we are more reliant than ever on responsible journalism bringing us the real facts. Yet no one really thought about the media and their fate during this pandemic. I commend Rubina for her foresight and determination to help protect her colleagues out on the front lines in Mumbai. We are all in this together so much thanks to you Rubina and your PPE fundraising efforts from Australia.

UPDATE: JUNE 2020
Ness Wadia has contributed generously towards the second round of funding end May and fashion designer Manish Malhotra and Delna Poonawalla in early June.

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2020

RUBINA’S RADAR | REEL IS WHAT’S REAL TODAY

We humans thought we lived in an adamantine world controlled by us, until an invisible contagion microbe – the Coronavirus – showed us all we obviously don’t. The virus is killing humans harder and faster than any missile across the planet, halting an extremely self-serving, consumerist world, dead in its Earth-abusive tracks. The Earth seems to have quit us, albeit temporarily, leaving us to quarantine in our designated spaces and countries for a while – a while that feels more like an infinite uncertainty than a finite timeline with each passing day.

For those of us who are fortunate enough to have a home to quarantine in, and socially distance ourselves from our families in separate rooms, with running water, food and the familiar warmth of our beds – it is an ineffable bespoke luxury, one that is incomparable to any in the world. Millions of our fellow humans across are homeless, with no roof over their heads, jobless with no money for food or clean running water to drink, let alone to sanitize and wash their hands with, multiple times a day.

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Opera singer Andrea Bocelli looks on before his Easter concert at the Duomo on April 12, 2020 in Milan, Italy. Members of the public were not allowed in Milan’s Duomo Cathedral due to the ongoing lockdown to control the coronavirus outbreak. (Photo by Luca Rossetti, Courtesy Sugar SRL, DECCA Records via Getty Images)

I think the Coronavirus outbreak is the biggest performance art show of all time, where all human beings are a live act, me included, going about our lives in our tangible spaces and our paces. And, the world – a large canvas of pristine natural beauty and sounds stands still, watching us – the performative art on display. The lockdown takes me back to the first ever performance art exhibit I attended in the Hamptons in New York in 2013. It was Robert Wilson’s 20th Annual Watermill Center Summer Benefit called Devil’s Heaven. This was held at his performance lab for arts and humanities at the Watermill Center in Long Island. Devil’s Heaven was an unimaginable reality for me, with Lady Gaga, who I think is the quintessence of performance art herself and Marina Abramović, the most lasting of all performance art legends, in attendance.

Watching the various intense acts of stillness and exertion across the eight acre grounds, especially Trina Merry’s Magnolias and her Enchanted Forest silent performers slithering seductively around tree trunks, left me awe-struck, and wide-eyed. At the entrance of the event, two naked figures, stood statuesquely on a pedestal, embracing each other in silence, in glorious consonance, their male and female bodies painted with an almost Avatar-esque shade of teal with a pink floral design akin to the Indian lotus. This was Merry’s Magnolias that explored the clash between culture and nature – exactly what we are experiencing in the real world today.

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Trina Merry’s Magnolias at Robert Wilson’s Devil’s Heaven at the Watermill Centre, Long Island, New York. (Photo by ©Rubina A Khan 2013)

The Earth’s revolt – a silent warzone of microbial and economic devastation – has the human race feeling endangered for the very first time since its existence. Some of the models’ bodies, painted on to look like furniture, further conflated with material objects on the performer’s naked bodies, was Merry’s way of questioning human self-identities in relation to objects and the things humans own. Consumerist attitudes and human identities based on material things was almost entirely how the world ran before the Coronavirus outbreak. Merry seems to have latently manifested today’s unthinkable reality when it was anything but, seven odd years ago, when she created the series in New York, where she is based. Her artistic expression is a dominant, painful reality today and she flipped Oscar Wilde’s ancient notion from Life Imitates Art more than Art Imitates Life into Art Forsees Life perhaps! Never did I think, ever, that I would be living out my own performance act of a lifetime in these times. And, I am a non-conformist.

Art has always provoked us into a reactive state – be it shock, rage, bewilderment, exultation, agony, poignancy, exhilaration or just good ol’ gladdening. The Earth seems to have taken a break from us humans, to catch its own breath, whilst we are coming to terms with a new world – one that is brought to us by the eyes and the lenses of photographers across the world. Photography is art, frozen in time – almost like an entr’acte between the time when the photograph was taken to the current time of its viewing. Except today, all the photographs that we see are in real time of a very unreal, very unknown world that has fallen deafeningly silent and empty. In due course, these pictures will make for a historical archive for centuries to come.

The ability of a photograph to let one’s mind go back and forth, with meandering thoughts and shifting perspectives, never once losing the original, intrinsic essence of its frame is incredulous – it can be as active and as passive as you want it to be. Reel life is what’s real today. Apart from our first responders being doctors and health care workers who are on the front lines saving lives, it is the photographers who are risking their lives to bring the world to us, every single day. Images of empty streets and subways, empty places of worship, planes parked like Lego blocks in airport hangars, images of the heroic, live-saving first responders across the world from Wuhan to Italy to India to the US… are a reality thanks to the photographers out there, doing their job relentlessly, and serving humanity.

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An aerial view of the illuminated statue of Christ the Redeemer that reads “Thank you” as Archbishop of the city of Rio de Janeiro Dom Orani Tempesta performs a mass in honor of Act of Consecration of Brazil and tribute to medical workers amidst the Coronavirus pandemic on April 12, 2020 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Getty Images)

Mumbai-based photographer, Satyajit Desai’s imagery of the Janta Curfew in India on March 22nd to the stark containment zones in Worli after Mumbai’s lockdown from March 25th to the make-shift quarantine shelters in bus stands tells you the story of my city, and how the virus is affecting our lives, and our livelihoods, wherever you might be in the world.

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A bus stand in Versova, Mumbai, is converted into a temporary shelter for the homeless to quarantine and social distance in on April 5th, 2020. (Photo by Satyajit Desai / Mumbai Mirror)

SL Shanth Kumar’s shots Mumbai’s pride, the Queen’s Necklace, our Marine Drive – the most beautiful stretch of concrete, that languidly hugs 3.6kms of the Arabian Sea’s shoreline are breath taking. Gary Hershorn’s pictures of an empty Times Square and a lone Brooklyn Bridge in New York seem like the people have been photo-shopped out of it. Ollie Millington’s shots of the Shard skyscraper in London, lit up in blue in thanks and support of the National Health Service of the UK on March 28th as well as images of all landmarks in the US lighting up in blue from Boston to Vegas to thank their healthcare workers speak volumes of the intense work being done to contain the catastrophic virus everywhere.

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TD Garden is lit in blue on April 09, 2020 in Boston, Massachusetts, to show support for health care workers and first responders on the front lines of the coronavirus pandemic. (Photo by Maddie Meyer/Getty Images)

Right from the handout photo provided by Buckingham Palace of Queen Elizabeth II addressing the nation from Windsor Castle on April 5th in a special broadcast to the United Kingdom and the Commonwealth nations pertaining to the virus outbreak to Abdel Ghani Bashir’s sombre image of the Kaaba in Mecca, Saudi Arabia, devoid of any human life and movement, on March 5th is very telling of the Earth and the Universe calling time on humans.

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Queen Elizabeth II addresses the United Kingdom and the Commonwealth in a special broadcast in relation to the Coronavirus outbreak at Windsor Castle on April 5, 2020 in Windsor, England.(Photo by Buckingham Palace via Getty Images)

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The white-tiled area surrounding the Kaaba, inside Mecca’s Grand Mosque, empty of worshippers on March 5th, 2020. Saudi Arabia emptied Islam’s holiest site for sterilisation over fears of the new coronavirus, an unprecedented move after the kingdom suspended the year-round umrah pilgrimage. (Photo by Abdel Ghani Bashir/AFP via Getty Images)

Lillian Suwanrumpha’s pictures of new-born babies in Bangkok, Thailand wearing mini face shields are as endearing as they are frightening of a new world, of a new reality upon us. The heart-wrenching photos taken by every news photographer, of India’s migrant workers, rendered jobless due to the lockdown, walking miles from cities to reach their homes in their villages tell you the story of India’s divided landscape of the haves and the have-nots – the have-nots that make up for the largest portion of our 1.3 billion people. Unsettling, but devastatingly true.

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A newborn baby wearing a face shield at Praram 9 Hospital in Bangkok, Thailand on April 9, 2020. (Photo by Lillian Suwanrumpha/AFP via Getty Images)

Before Corona, advertisers paid top dollar to creative photography for digitally altered images of an empty Times Square or the Eiffel Tower for a fashion model to strike a pose against, but editorial news photography could never ever imagine shooting any architectural or historical landmark in the world, without people milling about in hundreds and thousands. I remember trying to take a frame in Beijing, China, of the Forbidden City without any people in it, and it was exhausting, and next to impossible! I cannot imagine not seeing the world with my own eyes, and I’m ever so grateful to my global community of photographers for bringing the evolving new world to us, at a personal cost to them that’s immeasurably invaluable, and very appreciated. This is art in motion, that’s unfolding every minute and every hour of every new day.

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Hagia Sophia and its surrounds are empty during a two-day lockdown imposed to prevent the spread of COVID-19 on April 11, 2020 in Istanbul, Turkey. (Photo by Burak Kara/Getty Images)

Once there is some semblance of the familiar to our new world that none of us have any inkling of right now, there are some things that will have changed forever, that we will be seeing through the eyes of photographers and their cameras yet again. For instance, a picture of two people shaking hands or kissing in public will be a coveted, unusual image as will that of aeroplanes taking to the open skies again. We might just feel like one of the Wright brothers when they sent up their first plane into the sky! Public spaces with people jammed in or huddled closely will make for unusual imagery too as will sport stars greeting each other without backslaps and hugs on a playing field when the games come back on. Bollywood’s come hither song and dance routines and Hollywood’s sex sequences will smack of sanitized physicality at its creative best, or worst, we don’t know. Personal space will be big on behavioural social etiquette amongst the human race, and it will be a prized priority that will dictate relationships at home, and at work.

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Grounded British Airways planes at Cardiff Airport on March 25, 2020 in Cardiff, United Kingdom due to the coronavirus pandemic. (Photo by Matthew Horwood/Getty Images

We stand stripped of our acquired behavioural nuances, our excessive indulgences, our obsessions with power and control and in the adorning of our external selves, in our raw, bare skin – bereft of any mask, in our private spaces. This reaffirms that we are all the same, never mind if you’re black, white or brown – if you are human, then you’re a locked target for the virus. We need to stop saying that we are stuck at home, and wonder when life will go back to normal because firstly, how can you feel stuck or bored in your chosen space that you call home, that you have nurtured over the years to make it a home, and secondly, life is never going back to what is was – it’s like wishing we could go back to our babyhood and giggle and gurgle at inanities with our parents. The world pre Corona has ended as we knew it, and we will all emerge as one human race, altered forever in world that will have evolved since the first outbreak, whenever that might be.

NOTE: The photograph of the Versova quarantine shelter for the homeless in Mumbai shot by Satyajit Desai (Mumbai Mirror) have been used only after procuring rightful editorial consent and permissions.  

©Rubina A Khan 2020

RUBINA’S RADAR | THE SABYASACHI INTERVIEW

Sabyasachi is India’s most exalted fashion designer, and he knows that. But he’s not lost to his own nous in vanilla vanities and egotism, with the veneration around his fashion métier. Sabyasachi the person, remains grounded, but Sabyasachi the brand, has taken flight, kissing open skies, with the launch of Sabyasachi Jewelry on October 22, 2019 in Mumbai. Sabyasachi Jewelry is his first standalone jewelry store in the country, located three flights up from the Sabyasachi Calcutta clothing store in Kala Ghoda. His bridal collections have played the role of a bride’s confidant for two odd decades, but his jewelry, in his own words, has turned Sabyasachi into a girl’s best friend today. His business smarts have expanded the realms of his brand rather successfully as his couture loyalists can’t quite get enough of the bejeweled lust box he’s opened up. They’re now seeking appointments for couture and carats, both.
gettyimages-1194484606-2048x2048Life-sized giraffes, fresh red roses, vintage artefacts, armoires and furniture in brass and solid wood, glimmering chandeliers, floral carpets, velvet drapes, tchotchke, conversational wall art in Hindi and Arabic alongside his framed jewelry sketches, with Chinese, African and Indian art and design collectibles make up the grandiloquent design speak of the store. In the artistic polarity of it all, the pièce de résistance are the gleaming emeralds, sapphires and rubies that seem to be telling stories of empresses and emperors of sovereign worlds gone by. Lilting American soul plays in the background at Sabyasachi Jewelry, which is in sharp contrast to the melancholic strains of Indian music that waft through his Sabyasachi Calcutta clothing stores across India. Invoking nostalgia is the couturier’s masterstroke, and it works.
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Edging steadily onto the global playing field with heterogeneous collaborations with Christian Louboutin (Paris) in 2015, Pottery Barn (USA) in 2016, L’oreal Paris (France) in 2018 and Thomas Goode (UK) in 2019, Sabyasachi is an insatiable man, who seeks immortality through his work. In a world where commitment is precious luxury, he’s the only Indian designer to have committed fans – a hallowed dominion so far reserved for Bollywood and cricket personalities in India. Sabyasachi can neither play cricket nor act, though at best, he thinks he’s a good mimic. And he is indeed.

Rubina A Khan converses with Bengal’s very own tiger, Sabyasachi Mukherjee, at Sabyasachi Jewelry in Mumbai:

The opening of Sabyasachi Jewelry is a portentous moment in Indian jewelry history. How are you feeling?
I feel relieved as the store is finally done – it took us about eight months to, actually not to do the store, but to collect everything, all the collectibles because I wanted Sabyasachi Jewelry to look like a modern museum…a bit of Indian art and craft, a bit of global craft, furniture from all over the world. We had a 16-foot Ming vase that had to hoisted up into the store through a crane as it couldn’t come through the elevator or the staircase. And I was very worried that it would break. It’s a very fragile, temperamental store. And I’m glad that the grand end worked out.
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What attracted you towards the business of making jewelry in an economy where clothing giants are shutting shop globally due to slack sales?
I have a theory that when the economy is down, people do what is called smart shopping – they don’t shop in depth; they shop in width, which means they buy new things. But they shop in exceptional width, which means they will buy something that is really important and something that is spectacular and I think my jewelry brand, Sabyasachi Jewelry has all of that to offer people.
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Are successful luxury brands like Sabyasachi Calcutta immune to the economical slowdown? Or do you think inherent brain genius and strategic marketing can override anything?
You know when there is a slowdown, like I said, people don’t stop spending money, they’re just careful about how they spend it.  And if you give exceptional value to them, no amount of marketing bullshit is going to help you override a failing economy. But if you give your customer great value and a unique, bespoke product, you will be able to convince them to spend their money.
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What made you invest your mind, and your own money into this opulent jewelry store?
When you sell important things, you have to give your customers respect. I think today, shopping for something that will stay with you probably for the rest of your life, because jewelry is not really perishable, the experience needs to also leave an indelible impression in your mind. It needs to create a beautiful experience, full of wonderment, that you’ll never forget. When you’re shopping for weddings or special occasions, where you shop and how you shop is as important as what you shop.
gettyimages-1194525486-2048x2048Do you have a favourite stone yet for your jewelry?
I love sapphires, yellow sapphires because old Indian jadau jewelry used to made with pukhraj, even white sapphires for that matter. I love rose cut diamonds – I love mutual cuts (old mine cuts) they are not brilliant cuts, so they have a little bit of softness and warmth in them – rounded and beautiful and soft. I don’t like jewelry with too much bling and shine as it takes the personality out of the jewellery. As us Indians have brown skin, I hate diamonds set in white gold because I think Indian people need warmth because it makes your face glow. When you wear diamonds set in white gold it makes your face ashen, but when you wear diamonds, actually mutual diamonds, which are slightly more softer, set in yellow gold, not rose gold… it just gives you that old world, rounded beauty. I think the problem with jewellery and stones in India is that people just want to blindly ape a tradition that has been created by the West and they don’t really buy what looks good on them. So if you ask me, I prefer stones with warmth that’s why I like sapphires. I don’t like the rubies that you find in the market right now, because once you start liking Burmese rubies, not even pigeon blood, the pomegranate color with a slight brown tinge in it, it’s like having good wine. It’s a one-way education and once you get exposed to good things in life, there’s no turning back.
gettyimages-1194495289-2048x2048Do you sketch your pieces like your clothes?
Absolutely. You can’t make mistakes with jewelry, but what I also do is that I keep my sketches in my jewelry very organic. A lot of jewelry is completely dependent on produce. When I make jewelry, I don’t assemble the piece till the last moment because there’s always a little tweaking, which I call the ‘Sabyasachi tweaking’ that I like to do. I’d love to combine emeralds which are expensive with aquamarines and turquoise, same color family, but with a huge difference in prices, or I’d like to put rock crystals and diamonds, which is a little unheard of, with white sapphires, all together because beautiful jewelry is also about audacity and courage. Otherwise you’re just one of the pack and that doesn’t interest me.

What is the most desirable piece of jewellery in the store? And what does this desirable piece of art sell at?
Desirable always doesn’t have to be very expensive. I am not a jewellery person – but it’s something that I would wear – it’s an old pendant, an old mutual cut diamond pendant with a single line of basra pearls and it’s not very expensive – it about INR 9.5 lakh, but it’s just so delicious and evolved. It’s like a character that comes without a pedigree, but someone that you’d love to marry and take back home because it’s just so special.
gettyimages-1194491248-2048x2048Are diamonds still a girl’s best friend?
Rubina, ask the ladies. Many of them tell me Sabya is a girl’s best friend.

How does it feel to be the biggest Indian designer brand, and perhaps the only one to succeed on the global playing field?
I don’t know if I am the most influential or the most popular, but I just know that I am onto something big in my life and I will work very hard till that dream comes true.

If you ever sought outside investment, what would be the reason for you to do so? Strategy. I would never pick up investment for money because I think the business generates enough cash-flow for us to be able to fund ourselves for the next 20 years and grow. But, I am not going to be there forever, so I want to consolidate this business in such a way that it lives far beyond my lifetime. Nandana Sen had given me an issue of Vogue for my birthday, a 1920 issue I think… 150 odd pages and the only name I recognised in it was Tiffany and I realised that in 100 years, so many brands have come and gone, and I don’t want that to happen to my brand. I love the way Chanel has been built beyond Coco Chanel’s lifetime and I think that I’ll find my own Karl Lagerfeld along the way who’s going to take the business from me, to future generations.
gettyimages-1194478437-2048x2048You’ve reached a stage where your creativity is not dependent or driven by money anymore. So what makes you chase the next new collaboration or expand your revenues streams with your creative energies?
I want to grow the business in such a way that it can help consolidate craft and create a lot of employment, and also probably help communities and enable us make the world a better place to live in. The beautiful thing about being in design is the fact that you create tremendous positive inspiration for people; you create hope. Beautiful design makes people happy and there’s a big debate about whether so much is necessary or not, but I think as long as you can create a brand that inspires people to become better versions of themselves, you should keep growing and that’s how I want to grow Sabyasachi Calcutta.

You’re the dream couture designer, definitely in India. Having seen so many blushing brides and grooms, do you know what the color of love is? Or what it even feels like?
Well, they say that the color of love is Sabaysachi red but I am just being arrogant! But I’ll you, I am personally touched by love every day of my life because I am a very positive person. Love does not have to come from one person. It can come from everything that you touch and everything you do and everything that I imbibe around me. I am a very loved person is all I’ll say.
gettyimages-1194480317-2048x2048Would you describe yourself as a ruthless businessman who loves the arts but is uninhibited and unabashed about stating and claiming his creative price?
I don’t know if I would call myself ruthless, but I would probably call myself exacting. And when you call yourself exacting, a lot of people label you ruthless. I wouldn’t have it any other way actually, because for me, if I have to do something I have to do it well or I wouldn’t do it at all. There’s no price to my creativity – I would do something for you if I was inspired enough to do it. Money is inconsequential for me, but of course, the money that we charge, if it helps us create something that can build a larger community or create bigger businesses that employ more and more people, it’s very exciting. For a lot of people who think that because I make such lavish clothing and jewels, truth be told, I wear a lot of simple clothes. A lot of my clothes actually come from Uniqlo. Money is just a number for me and it feels great to make money, because in many ways it is a marker of success. But I don’t do things for money. I do things for growth – tangible and intangible. And intangible growth is far more important to me.
gettyimages-1194477822-2048x2048Given your heart and soul are not for sale by what you just said, what would you sell your brain for?
I’d sell my brain for a minority stake at Apple or a majority stake at Amazon!

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2019

RUBINA’S RADAR | FASHION DESIGN COUNCIL OF INDIA’S QUATERNITY FINALE AT LMIFW SS 2020

The Spring Summer 2020 edition of India Fashion Week, presented by the Fashion Design Council of India, culminated with a grand finale on the 12th of October, 2019 at the Dhyan Chand National Stadium in New Delhi. Rajesh Pratap Singh, Manish Arora, Schulen Fernandes for Wendell Rodricks and Anamika Khanna made up the finale quaternity that was as disparate a show as it was a rousing one.

All four designers showcased lines that were quintessentially reflective of their unequivocal fashion nucleus. Actor Kangana Ranaut broke Rodricks’ tribal whites and blues, Khanna’s embroidered conglomerations, Singh’s effervescent fluoro pops and Arora’s pink-dominant psychedelic synchronisation, in a black and white number, with leather accessories. Ranaut’s runway strut in the crisp ensemble lent the very coveted Bollywood sheen to the inherent shimmer of the polki diamonds around her neck.

Getting them to close an inclusive week (four days actually!) of fashion together, was spearheaded by Sunil Sethi, President of the FDCI. “I feel it worked out well. It is difficult to please everyone but LMIFW SS 20 was definitely a success. I am very happy,” said an obviously elated Sethi from Bhutan, where he’s keeping royal company with the ruling family of the mountain kingdom.

NEW DELHI, INDIA – OCTOBER 12: Schulen Fernandes, Anamika Khanna, Wendell Rodricks, Kangana Ranaut, Sunil Sethi, Nitin Passi, Manish Arora, Rajesh Pratap Singh and Dipin Passi at the Lotus Make-Up India Fashion Week Spring Summer 2020 Finale presented by the FDCI on October 12, 2019 in New Delhi, India. (Photo by Rubina A. Khan/Getty Images)

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NEW DELHI, INDIA – OCTOBER 12: Kangana Ranaut at the Lotus Make-Up India Fashion Week Spring Summer 2020 Finale presented by the FDCI on October 12, 2019 in New Delhi, India. (Photo by Rubina A. Khan/Getty Images)

Inclusivity, with the hashtag MyFashionMyTribe sent out an assured energy to everyone that fashion is really about you exercising your power to express yourself just the way you are, and want to, without any fear or inhibitions. Every kind of person was celebrated by the designers on the runway in their collections – acid burn victims, curves, transgender… and that is really what the world is rightfully leaning in towards, steadily.

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Here is the FDCI presented Lotus MakeUp India Fashion Week Spring Summer 2020 finale in pictures:

SCHULEN FERNANDES FOR WENDELL RODRICKS

RAJESH PRATAP SINGH

ANAMIKA KHANNA

MANISH ARORA

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©Rubina A Khan 2019

RUBINA’S RADAR | A VERY FASHIONABLY YOURS APRIL

India’s couturier extraordinaire, Sabyasachi’s nonpareil fashion métier makes him an exalted being in the world of fashion. Today, the enviable designer ceases to be just about khaki, silks, embroidery, jewellery and his L’Oréal Paris x Sabyasachi Calcutta (a non-negotiable term when it came to his historic collaboration) makeup line. Sabyasachi Mukherjee, of the eponymous label Sabyasachi, is a vibe, and a very desired one at that.

NEW DELHI, NEW DELHI – MARCH 04: Indian fashion designer and couturier extraordinaire, Sabyasachi, opened his first flagship store in the capital, and his fourth in the country, spread over 13,500 square feet with two separate wings housing bespoke bridal wear, jewellery and accessories for women and men at Kutub Serai, Mehrauli on March 5, 2016 in New Delhi, India. (Photo by Rubina A. Khan/Getty Images)

From Bollywood actor Anushka Sharma and cricketer Virat Kohli’s wedding in Tuscany in 2017 to Deepika Padukone and Ranveer Singh’s ceremonies in Lake Como in 2018 to Priyanka Chopra and Nick Jonas’ coupling in Jodhpur in 2018 to the Ambani twins – Isha Ambani and Anand Piramal in Udaipur in 2018 to Akash Ambani and Shloka Mehta in Mumbai in 2019, the fashion artistry at all these extravagant weddings was designed and orchestrated by Sabyasachi. In a country where bridal wear, our equivalent of the West’s haute couture, is of supreme importance when it comes to the big spend, all these celebrated brides and grooms from diverse worlds of film, sport, music and business wanted Sabyasachi to “do” their clothes and jewellery on their big day. And that’s saying a lot because there certainly is no dearth of designers doing bridal collections in India. For someone who is on a no-sugar health plan, he sure is taking the biggest bite from giant wedding laddoos, India’s sweetest business!

Sabyasachi celebrates 20 years of his fashion story this year, with Kashgaar Bazaar – a runway presentation, in collaboration with the world’s most famous red-soled cobbler, Christian Louboutin on April 6th in Mumbai. The fashion extravaganza has international guests flying down especially for it and it’s already blowing up everyone’s minds with expectations of Sabyasachi’s grandiloquent style. Mumbai’s temperatures are soaring, but the anticipation of what Sabyasachi’s bringing to the city in April is taking it to another level of fashion heat!

NEW DELHI, INDIA – JULY 29: Indian fashion designer and couturier, Sabyasachi checks in on models and last minute fittings just before his opening show for the Fashion Design Council of India’s (FDCI) Amazon India Couture Week 2015. Sabyasachi and Lebanese shoe designer Christian Louboutin collaborated on the couture line together with his famous red-soled shoes adding glamour to the shimmering regality of the couturier’s designs at the Taj Palace Hotel on July 29, 2015 in New Delhi, India. (Photo by Rubina A. Khan/Getty Images)

Pharrell Williams makes the world a very happy place with his music, but he wants to make it happier with his fashion and design aesthete with a colourful collection for Parisian fashion house, Chanel. Williams is the first ever guest designer for the fashion house, having collaborated on it with the late Karl Lagerfeld, Chanel’s creative director for 36 years. It was Lagerfeld who named the collection Chanel Pharrell.

HOLLYWOOD, CALIFORNIA – FEBRUARY 24: Pharrell Williams arrives at the 91st Annual Academy Awards at Hollywood and Highland on February 24, 2019 in Hollywood, California. (Photo by Steve Granitz/WireImage)

To coincide with the launch at Chanel’s flagship in Seoul, Korea on Friday, March 29, the Grammy winning artiste released a behind-the-scenes video of the collection. In it, the multihyphenate talks about gender-fluidity, meeting Karl Lagerfeld and the importance and influence of the number 5 in the collection as well as Akira and motorcycle gangs.

Yellow bathrobes, brightly-colored hoodies and embroidered graffiti sweatshirts, terry-cloth bucket hats, sunglasses, T-shirts, opulent diamond jewellery and the double C bags make up the Chanel Pharrell collection, dedicated to both men and women. And, sneakers with hand-drawn text and doodles, but of course, and loafers and sliders. After the Seoul launch, the complete Chanel Pharrell collection releases worldwide on April 4.

A very fashionably yours April indeed!

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©Rubina A Khan 2019

RUBINA’S RADAR | THEATRE & FASHION ROYALE

India’s finest talent, Shabana Azmi is celebrating her late father, Kaifi Azmi’s birth centenary with an ongoing series of events across India, from mushairas to plays to live musical evenings at Janki Kutir. Raag Shayari is an artistic, theatrical collaboration between Azmi, tabla maestro Zakir Hussain, singer and composer Shankar Mahadevan and lyricist Javed Akhtar, interpreting the works of the accomplished late poet in a contemporary, musical manner. “Raag Shayari’s an evening of archival value because Shankar Mahadevan sings a selection of Kaifi Azmi’s poems, Javed Akhtar recites them in Urdu and I recite the English translations with Ustad Zakir Hussain interpreting the same on the tabla,” says Azmi. The debut show of Raag Shayari was on January 13 at NCPA, Nariman Point. The second show was held the following evening at the St. Andrew’s auditorium in Bandra, Mumbai with Waheeda Rehman, Asha Parekh, Rekha, Aishwarya Rai-Bachchan, Vidya Balan, Farhan Akhtar, Divya Dutta and Madhu Chopra in attendance.

Shabana Azmi during rehearsals for Raag Shayari. Photo: Rubina A Khan
Javed Akhtar, Shabana Azmi and Zakir Hussain during rehearsals for Raag Shayari. Photo: Rubina A Khan

Forts are Indian fashion’s new runways du jour in 2019. Earlier this month, the Red Fort in New Delhi made for an enchanting setting for a fashion show held on its heritage grounds, organised by the Ministry of Textiles. It was a historic first for Indian fashion and a commendable one at that. After showing at the Red Fort, master couturier Rohit Bal enthralled Mumbai with Guldastah, a collection inspired by Renaissance artists and botanical paintings, at the Blender’s Pride Fashion Tour held at the Bandra Fort on Wednesday evening. 

Models walked down the bedecked steps of the fort in luxurious Bal raiments in hues of ivory, black, gold and red to the dulcet sounds of Shubha Mudgal’s live classical performance. This was the best fashion show I have ever seen in Mumbai. Guldastah was an immersive experience and you could almost smell the roses of forgotten romances with the ethereal floral dominance in Bal’s impassioned collection.

Actor Sidharth Malhotra was Bal’s showstopper, but a resident dog of Bandra Fort beat him to it, wagging its tail happily on to the runway, ahead of him, much to the delight of everyone present. Malhotra seemed to have studied Amitabh Bachchan’s walk and stance thoroughly and mirrored the same quite well on the runway. But then again, mirroring is not quite like owning it! Anju Bhavnani, now more popular as Deepika Padukone’s mother-in-law versus Ranveer Singh’s mother, was all praises for her beautiful bahu when I spoke to her for a lightning Mumbai minute. “We are very happy and blessed, hashtag blessed,” she said. A family that hashtags together stays together? Insta guess so!

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©Rubina A Khan 2019

RUBINA’S RADAR | MAKING FASHION HISTORY IN OLD DELHI AND CALCUTTA IN THE NEW YEAR 2019

The first week of 2019 kicked off with Indian fashion making historical moves on, and off, the runway on heritage sites. The formidable collaboration of the Ministry Of Textiles Government Of India, the Archaeological Survey Of India, the Ministry Of Culture and the Fashion Design Council Of India, created fashion history with Artisan Speak, a show that celebrated India’s majestic textile legacy at the Red Fort in New Delhi on January 5. The Red Fort grounds as a fashion runway was unimaginable, till it was the past Saturday. And, what a progressive first it was!

Headlined by designers Anita Dongre, Rohit Bal, Rajesh Pratap Singh, Gaurang Shah, Rahul Mishra and Anju Modi, the ivory Sawan and Bhadon Pavilions, and the red sandstone Zafar Mahal made for a dramatic backdrop for the show. Artisan Speak turned a page in India’s history, transcendentally juxtaposing the regal era of yore with the immediate now. The show honoured six Padma Shri and seven Sant Kabir award winning master craftsmen, wherein the Union Minister Of Textiles, Smriti Irani, gave away Special Recognition Awards to the indomitable contributors to India’s textile sector. 

On January 7, Anamika Khanna showed her collection at the Artisan Speak show organised by the Fashion Design Council Of India for the Ministry Of Textiles Government Of India at the legendary Currency Building founded in 1833 in Kolkata. It was a felicitous venue for Khanna’s show. Whilst most heritage buildings in Kolkata, the first seat of power of the British Empire, reflect Gothic styles of architecture, the Currency Building stood out in the city with its Italian style, particularly its Venetian windows. The building went through many hands and years of neglect and demolishment till the Archaeological Survey Of India took over and restored it to its distinct Italian architectural style recently. Archaeologists have found evidence of an underground canal from the building to the river Hooghly to cool freshly minted coins in its original avatar as a currency house.

Artisan Speak in Kolkata was yet another historical step forward for Indian fashion by showing in a protected building, creating awareness for India’s textile industry, the second largest employment sector in the country, after the agricultural industry. After the momentous fashion show, the Currency Building turned into an exhibition space, open to the public, for jute, silk and handloom crafts the following day. “India has seen a growth of 24 percent in the export of jute products in the last five years,” said Smriti Irani, Union Minister Of Textiles, a pivotal voice of Artisan Speak.

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©Rubina A Khan 2019

 

RUBINA’S RADAR | BOLLYWOOD ACTORS DEEPIKA PADUKONE & RANVEER SINGH’S NOVEMBER WEDDING IN LAKE COMO

Bengaluru girl is marrying her Bandra lover boy for real. Bollywood actors Deepika Padukone and Ranveer Singh (Bhavnani) are getting married on November 14/15 in Lake Como, Italy. The couple announced the wedding dates, sans any other details, on instagram around 4pm on Sunday evening, sending the 42 million people following them, and more, into a ‘gramming, tweeting and whatsapping hysteria. Padukone and Singh have worked in three films together, all of which were directed by Sanjay Leela Bhansali – Goliyon Ki Raasleela Ram-Leela (2013) Bajirao Mastani (2015) and Padmaavat (2018) and have since become a haute favourite with audiences as a reel couple. Padukone, now an international actor having played the lead in xXx: Return of Xander Cage alongside Vin Diesel made it the 2018 Time 100 List as one of the 100 most influential people in the world and Singh is one of the highest paid actors in Bollywood and a hopping favourite with brands, both national and international. Their real life coupling as Mr and Mrs Bhavnani in November is only going to intensify their celluloid net worth. Together, they’ll make money move, and how! Congratulations you two!

Where there’s a wedding, there’s always jewellery in the known universe. And jewellery advisor Arundhati De-Sheth knows that and more. After graduating from the ESSEC Business School in Paris, Sheth was selected to the Louis Vuitton Moët Hennessy program to specialize in Luxury Brand Management, leading her to a working stint at Cartier Dubai. Mumbai-based Sheth pulls diamonds, rubies and emeralds from jewellers for a living, and loves it. Sheth, Mumbai’s first ever jewellery advisor, or perhaps India’s first, hosted a pop-up of jewels curated by her at Le Mill in the city recently. “I am very passionate about jewellery and the art of making it. In my role as a jewellery advisor, I work with a small group of handpicked jewellers from Mumbai that each specialise in diamonds, coloured gem stones and Jaipur jadau. I source jewellery from them on request, but I also approach other jewellers for a request that fits them. I’m not working with large brands at the moment, only private jewellers who work in a very organised and professional manner,” says Sheth of her distinctive job profile.

I think fashion stylists in India are so focused on pulling clothes for their celeb and bridal clientele that they never seem to get the accessories, or the jewellery accents right. It’s always too much or too little, never just right. Jewels can play up an ensemble majestically as can the most exquisite diamond look stunning on one individual and most unsightly on another. But then again, Sheth gets paid to tell you that as your personal jewellery advisor on call. The allure of beauteous, blinding bijoux is where Sheth steps in, nudging you towards bespoke sparkles befitting your persona, awakening your latent personal style in the process, all for a price of course.

Mumbai’s culinary landscape is as multifarious as it’s ad-interim. Relevance, consistency and popularity make for a rare threesome in the newly-opened bars and restaurants in the city. Kode, a freestyle bar and kitchen in Kamla Mills, Mumbai that opened in June 2017 is where it’s at with contemporary flavourful fare, theatrical cocktails, speak-easy design spread across 4000 square feet of industrial ground and Friday nights as a thumping lounge with a dance floor that 500 people shimmy and shake on.

The Burrata accompanied with a Tomato Foam, Melba Toast, Rocket Leaves and Balsamic Vinegar was great. The Turkish Flat Bread, Asparagus and Gruyere Quiche, Avocado Carpaccio with Crackling Spinach, Edamame and Tofu Thai Curry with Garlic Rice, Vietnamese Rice Paper Rolls, Beurre Blanc Chargrilled Prawns, Sweet Potato Crisps with a Green Pea Truffle Oil Dip make for my favourites from the expansive menu led by Chef Momin. And there’s still desserts and cocktails! The White Chocolate French Toast with Mango looks like a sunny-side up egg but it’s anything but, despite the mango “yolk” running over. It’s like a Westernised and very elegant Shahi-Tukda so to speak. Beloved by all, the Deconstructed Black Forest Cake with Maraschino Cherries is addictive. The theatrical presentation of the food and cocktails, like the cinnamon stick on fire in the Bird’s Nest Cranberry Passion Fruit Vodka Cocktail or the crushed rose petals that go into making the exquisite Forgotten Petal Sour Gin Cocktail replete with a Campari Soap, Australian Champagne Tea Foam and Cotton Candy or the White Chocolate French Toast, does not take away from their intrinsic flavours. It just adds to the drama and fun of drinking and eating out in a city that went from being a Bombay that never slept, to a Mumbai that sleeps way too early.

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©Rubina A Khan 2018

RUBINA’S RADAR | NAME AND FAME SHAMING IN INDIA

RUBINA’S RADAR

India’s Minister of State for External Affairs MJ Akbar, a former political journalist and editor of The Asian Age, is currently in Nigeria, Africa on a business strip, I mean trip. Akbar’s editorial chamber of sexual secrets has flooded the news belts, which ironically, he once controlled. That he tormented women beyond human comprehension, an unabated abuse of his power and gender, in and out of his newsroom for decades, has been brought to light and recounted by journalists Priya Ramani and Ghazala Wahab and many others who are coming forward with their sexual predation stories at work. It hasn’t shocked the men (because they always know) as much as it has the women reading these bone-chilling accounts of sexual perversions and life-altering acts. The Indian government hasn’t yet issued an official statement on Akbar or on the very pertinent and pressing issue of women (and men) being sexually harassed in the work place since the stories broke.

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MJ Akbar | Credit Unknown

A deafening silence is rather typical in our country wherein conditioned, controlled and cautious responses to things that really matter are the norm. Akbar’s grave transgressions as an editor were definitely not a secret when he was appointed minister, but yet he was given governmental charge. Akbar’s editorial harem stories are restricted to making headlines for now but I sincerely hope they don’t get relegated to just that. Corrective, legal action must be taken by the Indian government. An exposé of Akbar’s encounters of the sordid kind is not going to be enough – what happens after by means of unbiased investigations is what will set the tone for all Indians in the future. This is what’s wrong with our Indian sensibilities – we get all amped up about an issue and join conversations online and offline, but then, the momentum peters out. Why? Sexually harassing and tormenting women, or men or anyone, of any gender, race, caste, colour and religion at work or play is NOT OK and this has to stop now.

It is equally disturbing to think that we live in an India that allows a famous figure, a Bollywood one at that, with a well-entrenched public imagery based on celluloid histrionics, far removed from reality, to vilify a man’s believability in a trice. On October 10, 2018, the Bombay High Court quashed the charges levelled against industrialist Ness Wadia by Bollywood actor Preity Zinta with an in-chamber hearing before a division bench of Justice Ranjit More and Justice Bharati Dangre in Mumbai.

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Ness Wadia | Photo: Rubina A Khan

The case involved an altercation the former lovers had at Mumbai’s Wankhede Stadium whilst their co-owned IPL team, Kings XI Punjab was at play on May 30, 2014. Visits to the Marine Drive police station by Zinta to lodge an FIR against Wadia, a letter to the then police commissioner of Mumbai, Rakesh Maria, stating: “I (Zinta) just want him (Wadia) to be kept away from me so I can live in peace, otherwise one unfortunate day, in a fit of rage, he will kill me and that really scares me,” Facebook posts by her made for sensational headlines, believed all too easy by the country’s populace that vicariously feeds off Bollywood stars’ lives. After such a strongly worded statement to the Mumbai police, one would think Zinta would seek the fastest exit from such a “scary” situation with a court verdict on the case, but it dragged on for four years, and not because of the oft-criticised speed of the Indian judicial system most definitely. Since 2014, it was a case-in-progress, during which Wadia was judged in public for alleged charges that never got off the media carousel, till he was cleared by the Bombay High Court on Wednesday. Can the public defamation, mockery and well-documented humiliation endured during this period ever be quantified in the same measure? I would think not as the internet lives on forever. Not to undermine anyone’s truth here, but does a more visible celebrity’s truth make it the absolute truth?

The current climate in the world is all about speaking your truth, but I fear that’s turning into a dangerous social media sport, an extreme one at that – a name and fame shaming game. The face and voice of India’s Me Too movement, Bollywood actor Tanushree Dutta’s claims of sexual harassment by a senior actor, Nana Patekar in 2008 are being questioned just because she’s vociferously speaking up about it a decade later. Not that she hadn’t reported it to the authorities in 2008 to no avail. As is writer and director Vinta Nanda’s horrific account of being brutalised by actor Alok Nath on Facebook being mocked for her intentions, which is shocking to say the least. Patekar is more famous than Dutta as is Nath versus Nanda and that is where lies the real perpetrator – the fame scale. The blinding imagery of the bigger celebrity in such situations dominates the conversation, even to the extent of determining its outcome, undermining the reality of the lesser famous person in the fray, which is what is happening to Dutta, Nanda and everyone who is outing their perpetrators. It is their choice to speak when, how and about what they want; it’s a fundamental human right. There’s nothing extra about that.

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Tanushree Dutta | Instagram

Why is Dutta’s authenticity of being sexually harassed by men at her work place – a film set – the very means to her livelihood and chosen career path, questionable but Zinta’s stadium fracas with Wadia and her subsequent allegations against him in 2014 are not? Could it be because Dutta’s celebrity is less than Zinta’s, not that Zinta holds any ranking in Bollywood’s top order today? Or that Dutta speaks firmly and consistently, without intimidating media persons? Or because Zinta’s verbosity was more entertaining than Wadia’s passive quietude? Not that Dutta’s case is anywhere similar to Zinta’s, but it does make the visible fame game very questionable, albeit not the issues raised. Dutta lost her career because of Patekar’s gender power play at work and had to reluctantly move to the United States. As author and columnist Shobhaa De rightly said, “I believe Tanushree. She’s not a commodity that comes with an expiry date. There is no expiry date to speak your mind. It is her individual right to speak up, as it is everyone’s else’s too. And I truly think everyone, be it a famous person who has a platform or not, can and should condemn assault.”

How does a version of what happens, or happened to a person, become the holy truth, or not, that defies all legalese and the laws of the land against the other? Elementally, anyone can “post a truth” at any time and take anyone down in this digitally-powered world today and that is not comforting at all. And, if you’re in the million-plus followers club, paid or unpaid, it is a digital assassination of the person that is being mentioned in the post, the repercussions of which are irrevocably damaging and fatal. Worse still, if the person mentioned is not on social media, then they’re damned before they even have a chance to grasp the situation and speak in their defence. And that’s wretchedly unfair. They should be heard, and not vilified instantaneously by one-dimensional versions on social feeds. But that’s tragically lost in the cacophonous web of “whoever is the loudest and more visible face wins”.

To relay and report voices in the media is as important as the material those very voices choose to put out on social platforms, without any investigations on anyone’s part, including the authorities, save the lone voice letting it all out. By the time investigations come about, it’s already too late to do any kind of damage control for the other person, given everyone loves a story more than the truth today. Access to social media should not turn it into an armed weapon of human destruction by the user or make it an accomplice in their digital crimes and vendettas. That is so very wrong for victims who have but that voice to help them speak up, which is what is happening today. It’s not just about the Me Too movement worldwide, but all aspects of a tell-all in today’s digital era spiralling out of control, leaving an irreversible trail of hashtag insta-deaths. In a world that’s still struggling to drink responsibly, is it too much to tell our truths honourably?

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©Rubina A Khan 2018

RUBINA’S RADAR | A LITTLE GLAMOUR NEVER HURT NOBODY

RUBINA’S RADAR

The Beyoncé of the beauty business is celebrity makeup lines. Everyone’s got one or wants one, not Bey of course. Lip Kits, Kyshadows, Kylighters and what have you for that Calabassas glow-up by the 21-year-old billionairess on the block, Kylie Jenner and her company, Kylie Cosmetics, founded in 2016 to Kim Kardashian West’s KKW Beauty and fragrances that launched in June 2017 to Jennifer Lopez’s 70-piece limited edition collaboration with Inglot in April 2018 to Rihanna’s Fenty Beauty line that dropped in September 2017 – every girl in the world is obsessed with these race, gender and colour inclusive beauty products that make you look like the glam goddesses pushing them. Not only do they make you look and feel beautiful, they’re selling out in seconds globally with every new collection drop! It seems like everyone wakes up to makeup with these celebrity lines!

It’s taken India a while to get on the collaborative beauty carousel aside from the passé promotional posts on Instagram where everybody’s an advertorial beauty advisor, trying to Kontour like a Kardashian. As if! Lakmé India’s stepped up its beauty game by dropping its first ever celebrity makeup line with Bollywood’s most original and enviable pout – Kareena Kapoor Khan in August 2018. Taimur Ali Khan’s haute mom’s limited edition collection – Shades Of A Diva, the Kareena Kapoor Khan Signature Lakmé Absolute Range celebrates Indian skin tones and beauty vivacity with Pout Definers (duh!), Face and Cheek Contours, Waterproof Lip Definers and the works. What’s missing though is a definitive Khan Kajal for our beauteous Indian eyes. At least some of those ghastly makeup video wanna shines can now Kontour like Kareena or Pout like Poo, with a makeup range designed for Indian skin tones, curated and endorsed by a Bollywood star, the biggest magnet of all. Let’s see if this celebrity collection is a blockbuster in the beauty market and the kind of numbers it pulls in with her name.

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Kareena Kapoor Khan | Lakme

India’s grand couturier Rohit Bal’s giving “Are you wearing Rohit” a whole new essence ever since he dropped his own fragrance line for men and women in February this year. Bal launched an Arab essential, Oudh and Aab for men and Vana and Oas for women. Bal is known to experiment with his inherent talents, having collaborated on an exquisite home decor line with Good Earth in November 2016, an extension of his 2015 Husn-E-Taairat couture collection. In keeping with his indomitable spirit for artistic excellence, Bal’s velvety, luxurious fragrances add another dimension to his creative pursuits marking an impressive debut in the beauty business. Bal’s Oudh is enchanting and as seductive as the Arabian originals in the Middle East. What’s a desert country like Dubai without the exotic Oudh wafting through its architectural modernisms anyway? Wearing Rohit Bal apparel and couture is de rigueur, but the fragrance line has taken Bal to another level of luxe altogether. What’s next? A makeup collaboration?

Whilst on all things glamorous, flying to exotic locales is quintessential to fashion forwards worldwide. The Wadia Group’s domestic airline, Go Air, is all set to go international come October 2018 with direct flights to two of the world’s most fashionable and luxe destinations – Male, Maldives and Phuket, Thailand from Mumbai and New Delhi. Go Air’s direct flights to both Male and Phuket from Mumbai will definitely put an end to the stretched nights spent at the Mumbai airport flying into Male via Colombo at unearthly hours on SriLankan Airlines. In this demonetised Indian economy, I had to read the tempting introductory fares twice over to believe them. The Wadia Group launched Go Air in November 2005 as a low-fare domestic airline operating over 230 daily flights across 23 destinations. Taking flight as an international airline in October 2018 after 14 years of domestic operations, is a great move forward for the company and one of great pride for India.

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Go Air | Photo: Rubina A Khan

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2018