RUBINA’S RADAR | OF BEAUTIES AND BRANDS

OCTOBER 13, 2023

India is in the throes of a beauty and fashion brand avalanche in the country, with Rare Beauty by Selena Gomez launching during the summer in June 2023, followed by many more that have launched, and are planning to launch since. But the bigger question here is: When will Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics and Kim Kardashian’s SKKN – all three being coveted celebrity owned and fabulous beauty brands – come to India? Beauty is a business to make money in, especially in India!

MUMBAI / JAPAN: Actor Tamannaah Bhatia’s skin is always in, making her the first Indian brand ambassador for the Japanese cosmetics brand, Shiseido. This ambassadorship in India is a collaboration with Shiseido’s Indian distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd. founded by the late Hemansu Kotecha in 1984, in a landscape nascent of luxury beauty in India. “I am absolutely thrilled to be associated with Shiseido, a brand that has consistently set the standard for excellence in beauty for over a century,” says Bhatia. She makes an excellent poster girl for Shiseido in Asia with her flawless skin and personable countenance. Shiseido was founded in 1872 by Arinobu Fukuhara as Japan’s first Western-style pharmacy in Ginza, Tokyo. Fukuhara, the son of an Eastern herbal medicine doctor, was a trained pharmacist, educated in Western medicine, who rose up the ranks to Chief Pharmacist in the Japanese Navy. The name Shiseido comes from Chinese Yi Jing, the Book of Changes from the Four Books and Five Classics of Confucianism meaning, ‘Praise the virtues of the Earth, which nurtures new life and brings forth significant values.’ Translated into English, Do means ‘house of’, and Shi Sei means ‘where everything is born’. The first non-pharmaceutical product Fukuhara created was a cake of toothpaste in 1888 that sold successfully at eight times the price of regular toothpaste. And 151 years on, Shiseido is not just a global leader in the beauty business with its skincare, makeup and fragrance lines today, it is a lasting legacy of the Japanese visionary. Shiseido’s presence in India so far has only been online via Shopper’s Stop, Parcos, Sephora and Nykaa. But the brand is set to open its first brick and mortar store in India on October 18th, 2023 at the Inorbit Mall in Malad, Mumbai, with their skincare trio regime being unveiled by Tamannaah Bhatia.

Tamannaah Bhatia ©Shiseido India

MUMBAI: A fresh-faced beauty from Juhu, Paloma, made her debut as an actor and not a star, in a film called Dono last Friday. And I say this because Paloma can act, and not everyone from the Juhu zip code in Mumbai can! She did not break character for a nano-second with her succinct and able performance in her portrayal of a regular working girl dealing with a red flag of an ex boyfriend in the film. Her zephyr-like body language and her perfectly made-up face (big ups to her makeup artist) express the emotions of her character in a manner most beguiling. Her dialogue delivery is well-timed and she speaks Hindi clearly, without any affected accents and pretentious colloquialisms like some of her ilk. I see Paloma making big strides in acting roles in films and headlining fashion and beauty campaigns in India with her arresting eyes and lithe body. Though what I’d really like to see her in is in a gripping Netflix series because that will make her shine internationally. Daughter of the beauteous actor, Poonam Dhillon and film producer Ashok Thakeria, Paloma has done the work that goes into the making of an actor, and if she keeps honing her innate acting skills, stardom will be hers.

©Paloma

MUMBAI: NARS Cosmetics launched in India on October 10, 2023 with its bestselling Cruella Velvet Matte lips, Tinted Moisturizers, Light Reflecting Collections and so much more just an “Add to cart” away for Indians. “Don’t be so serious, it’s only makeup” said François Nars, the founder and creative director of NARS Cosmetics. But who should know better than Nars, a makeup artist and photographer, that beauty is a serious billion dollar business that’s been making him coin since he founded NARS Cosmetics in 1994. NARS Cosmetics started with twelve lipsticks created by Nars, that were sold at Barneys New York and has gone on to create multi-use beauty and skin products since. Born in Tarbes in the South of France, Nars assisted some of the top makeup artists in Paris, and graduated from the Carita Makeup school in Paris subsequently. He worked with fashion’s very best – the legendary photographer Steven Meisel and hairstylist Oribe Canales when he moved to New York in 1984.

©Nars

NARS Cosmetics is a subsidiary of Shiseido since 2000 after it was sold to the Japanese company, but Nars remains the artistic director, copywriter and in-house photographer for the brand he created.

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2023

RUBINA’S RADAR | A LITTLE GLAMOUR NEVER HURT NOBODY

RUBINA’S RADAR

The Beyoncé of the beauty business is celebrity makeup lines. Everyone’s got one or wants one, not Bey of course. Lip Kits, Kyshadows, Kylighters and what have you for that Calabassas glow-up by the 21-year-old billionairess on the block, Kylie Jenner and her company, Kylie Cosmetics, founded in 2016 to Kim Kardashian West’s KKW Beauty and fragrances that launched in June 2017 to Jennifer Lopez’s 70-piece limited edition collaboration with Inglot in April 2018 to Rihanna’s Fenty Beauty line that dropped in September 2017 – every girl in the world is obsessed with these race, gender and colour inclusive beauty products that make you look like the glam goddesses pushing them. Not only do they make you look and feel beautiful, they’re selling out in seconds globally with every new collection drop! It seems like everyone wakes up to makeup with these celebrity lines!

It’s taken India a while to get on the collaborative beauty carousel aside from the passé promotional posts on Instagram where everybody’s an advertorial beauty advisor, trying to Kontour like a Kardashian. As if! Lakmé India’s stepped up its beauty game by dropping its first ever celebrity makeup line with Bollywood’s most original and enviable pout – Kareena Kapoor Khan in August 2018. Taimur Ali Khan’s haute mom’s limited edition collection – Shades Of A Diva, the Kareena Kapoor Khan Signature Lakmé Absolute Range celebrates Indian skin tones and beauty vivacity with Pout Definers (duh!), Face and Cheek Contours, Waterproof Lip Definers and the works. What’s missing though is a definitive Khan Kajal for our beauteous Indian eyes. At least some of those ghastly makeup video wanna shines can now Kontour like Kareena or Pout like Poo, with a makeup range designed for Indian skin tones, curated and endorsed by a Bollywood star, the biggest magnet of all. Let’s see if this celebrity collection is a blockbuster in the beauty market and the kind of numbers it pulls in with her name.

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Kareena Kapoor Khan | Lakme

India’s grand couturier Rohit Bal’s giving “Are you wearing Rohit” a whole new essence ever since he dropped his own fragrance line for men and women in February this year. Bal launched an Arab essential, Oudh and Aab for men and Vana and Oas for women. Bal is known to experiment with his inherent talents, having collaborated on an exquisite home decor line with Good Earth in November 2016, an extension of his 2015 Husn-E-Taairat couture collection. In keeping with his indomitable spirit for artistic excellence, Bal’s velvety, luxurious fragrances add another dimension to his creative pursuits marking an impressive debut in the beauty business. Bal’s Oudh is enchanting and as seductive as the Arabian originals in the Middle East. What’s a desert country like Dubai without the exotic Oudh wafting through its architectural modernisms anyway? Wearing Rohit Bal apparel and couture is de rigueur, but the fragrance line has taken Bal to another level of luxe altogether. What’s next? A makeup collaboration?

Whilst on all things glamorous, flying to exotic locales is quintessential to fashion forwards worldwide. The Wadia Group’s domestic airline, Go Air, is all set to go international come October 2018 with direct flights to two of the world’s most fashionable and luxe destinations – Male, Maldives and Phuket, Thailand from Mumbai and New Delhi. Go Air’s direct flights to both Male and Phuket from Mumbai will definitely put an end to the stretched nights spent at the Mumbai airport flying into Male via Colombo at unearthly hours on SriLankan Airlines. In this demonetised Indian economy, I had to read the tempting introductory fares twice over to believe them. The Wadia Group launched Go Air in November 2005 as a low-fare domestic airline operating over 230 daily flights across 23 destinations. Taking flight as an international airline in October 2018 after 14 years of domestic operations, is a great move forward for the company and one of great pride for India.

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Go Air | Photo: Rubina A Khan

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2018