RUBINA’S RADAR | INDIAN FASHION’S NEW CURRENCY – COUTURE CARATS

This month has been rather august for Sabyasachi with his jewellery line pulling in some colossal coin for the fashion house. And, I am not using the word ‘colossal’ airily here. An exhibition of heritage and fine jewellery by Sabyasachi, comprising of gold, uncut and fine diamonds and coloured stones was held at the Taj Mahal Palace hotel (a favourite Taj of mine!) in Mumbai on the 13th & 14th of August, 2019. Over the two day exhibit, the jewellery sales brought in an unexpected and staggering double digits for the label. “We had good sales at the jewellery exhibit, but it’s not dignified for us to flaunt figures and it’s not a good business practice either,” says Sabyasachi.

Ever since he launched his jewellery line, it has compelled every fashion designer in India to view diamonds and precious stones with a design perspective, never mind the naysaying and economic slowdown whinging all around. Sabyasachi brides and grooms now have the added luxury of getting their bridal dreams realised in totality, in both fabric and stones, at any one of his flagship stores across India. And with the high numbers that the Mumbai jewellery exhibit brought in, it goes without saying that Sabyasachi definitely knows how to pull his weight not just in khadi and chiffons, but in molten gold and diamonds too! And his loyalists are only queuing up for more.

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©Sabyasachi Heritage Jewellery  

Emboldened by the response to his private jewellery viewings over the past two years and the multiple city exhibits across India this year, the couturier is now ready to open his first jewellery store, situated on the third level of his flagship store in Kala Ghoda in the festive quarter of 2019 in Mumbai. If the bejewelled whispers are anything to go by, the store will be a blinding sight to behold.

Manish Malhotra, fresh off Maahrumysha, a shimmering velveteen of an alluring show, that kicked off Lakme Fashion Week’s Winter/Festive 2019 edition, is launching his new jewellery line this year. Malhotra’s show on August 20th at Famous Studios, Mumbai had models wearing Raniwala 1181 jewels on the runway, including his showstopper, actor Katrina Kaif, and some of his favoured Bollywood front row regulars and social lights. It was a lucent teaser of what is to come from his jewellery design board.

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©Katrina Kaif in Manish Malhotra’s Maahrumysha line

“I have been carrying a Raniwala 1881 line, curated by me, in my Mumbai store since August 3rd, 2019, with some pieces at the Delhi store. But our next collection together will be the one I am designing for them. I chose to collaborate with Raniwala 1881 as they have years of expertise behind them, making genuine, good quality jewels,” says Malhotra of his upcoming jewellery line that will be available come November 2019.

Not one to conform to perform, Tarun Tahiliani is not launching an eponymous jewellery line this season, but he intends to. Having had a peripheral jewellery collection in the past, not a full-fledged one per se, he is serious about launching one going forward.

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Tarun Tahiliani’s Tarakanna couture collection | Photo: Rubina A Khan

“I am always wary of selling things that I can’t verify unless there is a buyback guarantee. I’ve heard too many horror stories of people who are buying things that are not what they claim to be. The problem lies in the quality of coloured stones and heating versus natural and the like. So I approached the World Gold Council as they took the guarantee, and they also have a buyback guarantee with the person I dabble and work with. Only if the World Gold Council and the Gold Standard have certified something, will I lend my name to it. My reputation and brand integrity are of paramount importance to me and if I don’t have the necessary tools to verify something, I don’t want to sell it bearing my name,” says Tahiliani.

As far as jewellery lines go, not surprisingly, Rohit Bal has been there and done that. “I’ve done a jewellery line before, though it wasn’t an entire collection. And I am not saying no to launching one either in the coming months,” says Bal of a possible jewellery collection.

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A model in Rohit Bal couture | Photo: Rubina A Khan

Given that India’s biggest couturiers have successfully launched their own jewellery collections, or are planning to soon, it won’t be long before every designer in the country will be selling a bridal outfit, replete with its own essential accoutrements in couture carats. No doubt some of them will be decidedly questionable on the couture and carat fronts, but it definitely won’t be a deterrent for any designer aspiring to follow the successful business expansion models of India’s biggest couture houses in a bid to rise up in the fashion ranks.

Jewellery collaborations have always been a part of India’s bridal business, but couture carat collections seem to be the new fashion currency for Indian designers. In a business that is as plagiarised with a knock-off on every street as it is, designing couture carats is a fiscally viable way forward, complementing their couture collections. Couture and carats designed by your favourite designer is a win-win for everyone. Brides and grooms couldn’t ask for more now or could they?

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2019

RUBINA’S RADAR | FDCI’S INDIA COUTURE WEEK 2017

RUBINA’S RADAR 

The 10th edition of the Fashion Design Council of India’s (FDCI) India Couture Week 2017 (24th-31st July), was a splendacious celebration of India’s fashion vanguards at the Taj Palace Hotel in New Delhi. India Couture Week has earned its laurels for the past decade of being the best in the country with its marked excellence in fashion. And what’s a fashion week in India without some Bollywood stardust thrown in? ICW 2017’s couture catwalk had actors like Alia Bhatt, Ranveer Singh, Aditi Rao Hydari, Shilpa Shetty and many more walking for the participating couturiers.

TARUN TAHILIANI | Tarakanna:
Tarakanna was an alluring experience with an “evolved vocabulary of design” befitting the legendary status of Tahiliani and his majestic consummation of couture. His design constructs were fluid, almost seamless, in silk, velvet, brocade, Italian tulle and georgette, in hues of burnished rose, gold, olive, black, ivory, midnight blue and the de riguer bridal palette of red.  The unparalleled artistry of Tahiliani’s craft shone on the runway. As the models glided on to the breathtaking autumnal leaved set, designed to semble the end of autumn, Central Park in New York perhaps, the earthy tones came alive with the shimmering Swarovski crystal-embellished ensembles, all 85 of them, taking over the runway. The line alluded to a bride’s lightness of being, akin to her dancing in the glory of her marital coupling in bespoke designs, fitted not just to her body, but also to her soul. Scenographer Sumant Jayakrishnan’s visual aesthetic lent itself beautifully to the magnificent confluence of the Tarakanna line and the buoyancy of the human spirit it embodied. Throughout its duration, the show appeared to have suspended the audience in the most exalted place of happiness and wonderment, that stayed on long after it had ended. 

MONISHA JAISING | Opera:
Sexy is a vibe Jaising shoots for consistently, and her Opera collection wasn’t left wanting in the least. The clothes were tantalising and edgy, and a tad theatrical too, primarily made in lamé, velvet metallics, Italian organza, banarasi brocade and metallic satins. The light and set design of the runway didn’t really take you into the world of operatic tenors and high octaves that inspired her line this season, as the models walked in her evening dresses and gowns, cocktail saris, crop tops and ball skirts. The multi-faceted actor-turned-businesswoman-turned-yoga-guru, Shilpa Shetty – a flawless showstopper who nails it every single time, tripped on the brocade train of her gown, not once, not twice, but four times, as it kept getting caught on the runway floor. To say that the runway nailed Shetty, rather than the other way around, would be an understatement here. Shetty of course, let it slide and slayed it forward on the runway, with a strut only her enviable body is capable of, coupled with the radiance of her persona.

ANITA DONGRE | Tree Of Love:
Anita Dongre is a relatively new entrant in the Indian couture and bridal wear landscape, having started her couture line, Bridal, only six years ago. But, she is a veteran player, and a very successful one at that in the prêt-à-porter business of fashion for the last two decades, with her labels – AND, Global Desi, Pink City and Grassroot. Dongre opened her first Grassroot store in Manhattan, New York, recently and will be opening the doors to her Bridal store there subsequently. Her Tree Of Love collection was inspired by the Bishnoi community and their spiritual reverence for nature. Dongre married her “love for trees, rich Indian craftsmanship and music into one joyous collection” with dominant shades of blue, green and red. 
Beautiful SEWA (Self Employed Women’s Association) embroidered tabards, paired with tulle skirts, mushroo and hand-embroidered tea-length dresses with gottapatti lehengas, obi belts, embroidered flat shoes and cross-body potli bags made up the very desirable contemporary bridal line. The uncut diamond jewellery from her Pink City line as stunning. Dongre’s runway felt like an Indian summer wedding, with the metallic trees adding dramatic flair to the aureate mood board.

GAURAV GUPTA | Moondust: 
Gaurav Gupta’s knows how to haute couture the runway up. Structure and form are Gupta’s forte and he plays that well, like a consumed installation artist, with “blurred boundaries of traditional and modern couture”, choosing to “sit on the cusp of both worlds”. The Moondust collection is Gupta’s interpretation of a surreal ball Cinderella went to, in sculpted ensembles created from translucent textiles in pale tones of grey, blue, green and teal, playing with shadow and light. Handcrafted embroideries and silhouettes accentuating one aspect of the body – either the legs, the back, the arms  or the shoulders – but never all at once, kept the collection elegant and sassy. Though he was going for an immersive experience with this line, it was anything but immersive. Aditi Rao Hydari was Gupta’s showstopper and surprisingly, she was one of the best ramp walkers in the lineup of Bollywood stars.

MANISH MALHOTRA | Sensual Affair:
Manish Malhotra’s exceedingly mirrored runway for his Sensual Affair collection, seemed to be asking, “Mirror mirror on the wall, on the ceiling and on the floor, Who is the grandest couturier of them all?” Satin organzas, silk tulles, satin velvets made up the fabric for Malhotra’s lehengas, sherwanis, voluminous skirts and gowns with trains and the gorgeous fitted corsets, in ivory, soft grey, vintage rose, burgundy and teal tones. The models swirled around on the gleaming catwalk, left, right and centre in a fast-paced, synchronised rhythm, showing off 85 ensembles, with not a second to breathe. It left you wanting to see more of the clothes, with just a little bit of stay. Rapturous glamour is what Malhotra does best, be it sensual, sexual or unusual. There is no one grand couturier of them all, but t
he grandest finale to a decade of couture at the India Couture Week 2017 was undeniably Malhotra’s, with Alia Bhatt and Ranveer Singh walking for him. The raucous screams that erupted throughout the show area were deafening and most definitely burst an eardrum or two amidst the audience in the excitement of it all. Tears were shed at not meeting Singh, who seems to be the star, no, superstar of Delhi. Sure he’s popular, but really? Bhatt was an enchanting delight on the runway as always, looking like the Bollywood belle of the ball. 

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2017

India Couture Week 2017’s 10th Anniversary Edition

The Fashion Design Council of India’s annual event extraordinaire, India Couture Week 2017, celebrates its 10th edition this year with a seven-day fashion extravaganza in New Delhi. The luxuriously indulgent runway week commences on July 24th with opening shows by designers, Rohit Bal and Anamika Khanna, and a grand finale on July 30th by Manish Malhotra with his Sensual Affair

A legendary vanguard of Indian fashion and a headliner for all things luxurious, couturier Tarun Tahiliani, will exhibit his Tarakanna collection on July 26th at 9.30PM at the Taj Palace Hotel, New Delhi. “This year our India Couture Week show is about lightness, borne by a new construct and a conscious desire to make the most floaty couture that women desire to wear a hundred times over. Tarakanna is stardust,” says Tahiliani in his quintessential smoky voice. 

Rohit Bal’s ICW show is offsite, at the restored Bikaner House on opening night at 9.30PM. “My collection is an ode to lost craft and tradition. A journey from the past to the present with a gentle nudge of contemporary influences. It is an effort to revive heritage pieces from the costume collections of royal Mughals which have been immortalised in museums. The collection highlights an amalgamation of traditional craft with modern sensibilities preserving its timeless beauty,” says Bal of his new collection.  

Disclaimer: Any part of the content on the rubinaakhan.com website cannot be reproduced without prior permission and crediting the website and the author.

©Rubina A Khan 2017 

Varun Bahl’s Fantasy Bouquet Show At India Couture Week 2016

Varun Bahl has been showing at the Fashion Design Council of India’s India Couture Week since its inception eight years ago with Sunil Sethi as the President of the council. Tonight, he shows his Fantasy Bouquet line at FDCI India Couture Week 2016.

Your show last year was spectacular. What is the theme of your couture line this year?
We have renewed our commitment to reinventing traditional Indian silhouettes for the contemporary woman with our India Couture Week 2016 collection and are showing almost 50 looks. Delicate floral motifs make a prominent appearance in the entire collection, with sophisticated colours, textures and patterns mixed with the intricate craftsmanship that our brand is well known for. Dainty vintage inspirations meet opulent baroque influences in this line, which has a hint of tropical motifs as well. The colour scheme is versatile and varied, and imitates a bouquet of flowers.

unnamedVarun Bahl 

Whose show are you most looking forward to, apart from your own?
Each designer’s creations are so unique that to differentiate and pick one would be an exercise in futility. What I look forward to most is the post-couture-week time, when I can enjoy looking at all the collections in detail and appreciate everyone’s particular vision for the season.

Is there a celebrity walking for your show?
I feel a celebrity showstopper is not essential to a successful show, but I’m not averse to the idea either if it suits the concept of the collection. For this couture week, though, you’ll have to wait and see.

What is the most challenging aspect of doing a couture show, aside from all the other preparations?
The modern Indian consumer is evolving. She is well aware, has ample global exposure, and is extremely quality-conscious. She is also one on the lookout for designs that seamlessly marry Indian heritage with an international sensibility. The real challenge is to appeal to her nuanced tastes. Another imposing challenge is to stay true to the craft in the face of growing commercialization.

You are largely known for your couture and bridal lines. Do you think bridal and couture and clearly demarcated in India?
One can’t deny that the focus of the couture market in India is largely on bridal pieces — they are considered two sides of the same coin. That’s mainly because the wedding market in the country is one that cannot be ignored. Moreover, since couture is associated with hefty price tags, people are more likely to purchase them for wedding festivities. While the trend of considering couture and bridal as synonymous is changing, it will take a while before the two are clearly distinguished. As a brand, we’ve been paving the way for couture to be embraced as part of one’s daily wardrobe since the very beginning.

How many people pronounce couture right? Do you correct them, or you let it ride?
Almost everyone I meet can pronounce it right, but in case they can’t, I prefer to let it go. Getting a pronunciation correct is not the foremost thing on everyone’s agenda. Besides, they may be better than me at other things.

What is the most often repeated request for a Varun Bahl couture outfit?
There are many actually, like our sari-gown, our farshi-palazzo with a couture tunic, our anarkalis and of course, our haute couture saris.

unnamed-2What’s your signature style that creeps up in every collection?
Our focus has always been to blend the classic with the contemporary, and the antique with the new. We are constantly reinventing traditional staples to keep them fresh for the non-conformist customer of today, but without diluting its traditional essence. Innovative use of fabrics and florals are also mainstays of all our collections.

What do you think makes your designs different from the others?
Our designs take global cues, but are not run-of-the-mill. They have a unique quality that makes the wearer stand out. We also believe in creating classics that will serve the wearer for years to come. We have stayed to true to our artistry even in the face of commercialization of the design business in India. Moreover, we introduced the concept of black and ivory bridal wear even when they were considered taboo colours in India. It may be de rigueur today, but we championed the concept when it was unheard of. Our treatment of the traditional embroidery crafts of India — like zardozi, aari, dabka, muqaish, chikan, etc — in contemporary motifs and colours is also our signature.

Varun Bahl’s show is at 8pm on Saturday, July 23, at the Taj Palace Hotel in New Delhi.

This feature first appeared in Gulf News on 22 July, 2016

©Rubina A Khan 2016

 

Anita Dongre Makes Her India Couture Week 2016 Debut With Epic Love

India Couture Week 2016 kicks off in New Delhi today. You are debuting your couture line at ICW 2016 this year. Have you been doing couture all along in your career, as you are largely known for pret lines under various labels?
It is our debut at the India Couture Week this year. I started couture five years ago. I believe fashion should be affordable. Everybody deserves to own a label and our pret brands are doing just that. We are very excited to unveil the bridal couture collection in the capital at such a prestigious event on the fashion calendar. The Epic Love collection is inspired by Mughal gardens and architecture. Our muse, a young gypsy princess is free-spirited, yet embraces tradition in her own special way, much like young brides today who enjoy what they wear rather than being weighed down by it. Traditional silhouettes like the lehenga choli and saree are reinvented in contemporary and individualistic styling. We are exhibiting 55 pieces from our Epic Love line. unnamed-2                                                                                  Anita Dongre 

Whose show are you most looking forward to, apart from your own?
India Couture Week showcases the most selective and the best talent that the fashion industry has to offer. ICW is the event that dictates the bridal couture trends for the season. It is exciting to see every designer’s work because each one has put together his or her best creations of the season.

What is the most challenging aspect of doing a couture show, aside from all the other preparations?
There is a lot of work that goes into putting a collection together for the ramp. The whole team works together on this. We have hundreds of people who are working very hard on the collection and the event. Coordinating with so many people is challenging, but it is all worth it in the end. For me, every show we do is exciting.

You are one of the most successful and popular designers in India, fiscally even more. How are you feeling right before your first couture show? 
For me, every show we do is exciting.

Do you think the blurred lines between “couture” and “bridal” are becoming clearer over the years in India?
I think in India, couture means bridal. Weddings are when people look towards buying couture labels.

What has kept you busier – the production of the Kate Middleton Gulrukh dress or the couture line you are showing at ICW?
I know we have sold about a hundred pieces of the Gulrukh tunic dress after the Duchess of Cambridge wore it, and orders on that are still pouring in. I am in charge of the design process; my production team takes over from there. I am always busy with creating the next line, which is the bridal couture line of 2016 – Epic Love.

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Duchess of Cambridge, Kate Middleton in Anita Dongre’s Gulrukh dress on her first trip to Mumbai, India | Getty Images

How much of a difference has the Duchess wearing one of your designs made to the Anita Dongre brand globally?
Of course, it is a matter of immense pride that I am the only designer who dressed the Duchess on her maiden visit to India. It was a wonderful experience for me personally; and the label made headlines across the world.

Anita Dongre’s show is at 8.30pm on Thursday, July 21st, 2016 at the Taj Palace Hotel in New Delhi, India.

This feature first appeared in Gulf News on 20 July, 2016

©Rubina A Khan 2016

 

Tarun Tahiliani’s Back At India Couture Week 2016 With The Last Dance Of The Courtesan Collection

India Couture Week last year was a fashion symphony extraordinaire, with Sabyasachi and Christian Louboutin taking collective bows amidst a bedazzled crowd of fashion forwards on opening night in New Delhi. The eclectic showing of couture by India’s finest designers, was grandiloquent, with glamazons like Aishwarya Rai-Bachchan, Shilpa Shetty, Chitrangada Singh and Kangna Ranaut walking the ramp.

This year though, Sabyasachi will not be showing at India Couture Week 2016 and previewed his Firdaus line on Instagram on Monday, the 18th of July. But the week’s schedule smacks of fashionable excitement as the ICW sees Anita Dongre, designer of the immensely popular Gulrukh tunic dress that Kate Middleton wore on her trip to India in March this year, making her couture line debut and Tarun Tahiliani returning to the week after a six year hiatus.

Two of Bollywood’s most beautiful faces, Deepika Padukone and Fawad Khan are walking for Manish Malhotra who is kicking off the fashion extravaganza on July 20th at the Taj Palace Hotel, with a finale by Rohit Bal and the de riguer smattering of famous faces lending their celebrity to the runway for various designers.

Excerpts from the interview with Tarun Tahiliani ahead of his upcoming show on July 21st at India Couture Week 2016:
unnamedTarun Tahiliani

You are back at ICW after 6 years since it shifted to New Delhi. What made you participate in the ICW this year and what is your couture line all about?
Yes, I am. I am not sure if ICW was ever in Bombay, it is just that I had started with India Bridal Week, and so I stayed with the platform that I had started out with. However, over time I felt that India Couture Week being officially backed by the FDCI was the correct one to be involved with and it happens at a consistent time and at a consistent location, with a degree of professionalism that I have come to expect at the FDCI events so, it made sense for us to switch back since we are a Delhi based design house. We are very happy to be back and looking forward to having our first show with ICW next Thursday.

How many pieces are you showing?
We are exhibiting 28 couture pieces and 16 couture bespoke pieces for men as well from our Last Dance of the Courtesan collection. In addition, we will show the Ready-To-Wear bridal lehengas which will come out in a separate section and are styled to look different, as we do not have a separate platform for the RTW Bridal. We understand that couture is very linked to Bridal in this country. In view of that we are doing it in this manner.

Whose show are you most looking forward to, apart from your own?
Apart from my own show, I am most looking forward to seeing Anamika Khanna’s show, who is a friend and colleague. I don’t think will have time to watch the other shows because I am travelling thereafter. I am sure there will be a wonderful standard in many shows this season. It’s been a long, slow summer and people have had lots of time in their workshops.

13718553_1132045066855366_6494982334806720601_nLast Dance of the Courtesan India Couture Week 2016 collection

Is there a celebrity walking for your show?
No, there is no celebrity walking for us. We have tried the trick and it gets us tremendous eyeballs, but unfortunately, that’s all that’s talked about. We’d much rather have the star of a couture show be the clothes themselves with people noticing the finesse, fit and the embroidery on them. It is very easy to fall into the celebrity trap and we are trying to resist that for as long as we can because honestly, it’s better for the reportage of the clothes if they are the real stars as they should be. Too often, I have seen very mediocre clothes get a lot of splash because it’s been worn by, let’s say Kareena Kapoor, and I don’t think that’s what we want to be associated with.

What is the most challenging aspect of doing a couture show?
The beauty about couture is that it is made to particular bodies and for a show, you get your models at the very last minute in a way, although you do fittings, it is not pushing the envelope as much as one could normally have had one got one the models right from the start. To me, that is always the greatest challenge and how to differentiate the couture and RTW shows, besides the costs, price ranges and the finesse of the embroidery and the quality of materials we use.

Describe how you are feeling right this moment, despite the vast experience of being one of the most legendary and reputed designers the Indian fashion industry has ever seen?
I would be lying if I said I am not a bit nervous, I am actually very nervous. I have got a lot riding on the show and I worked on it the whole summer, and we have 25 minutes to show the line, so I am very concerned about all the components coming together to portray it exactly as I see it in my head.

13529002_1124943444232195_4408707928758731629_nLast Dance of the Courtesan India Couture Week 2016 collection

Do you think the blurred lines between “couture” and “bridal” are becoming clearer over the years, or does most of the fashionable populace think they are one and the same in India?
I think that’s one of the best questions I have heard. The lines between couture and bridal are becoming completely blurred because the only time people really indulge in couture without even realizing it is during weddings. Most people think that if something is expensive, it is couture. It could be entirely machine-embroidered or machine-stitched and they still think it is couture. They don’t understand that it’s a bespoke experience, designed to mould to every body. We are probably the only design house that has a separate couture studio, though we think it might be time to merge the two now. I am not sure whether the fashion conscious want the same thing, but they don’t have a specific regard for handmade v/s machine made and I think the designers who don’t do a special couture line have used this to their advantage to keep propagating the myth that it is the same thing. The fact is that it is not.

How many people pronounce couture right?
Most people can’t pronounce the word couture correctly. If it is relevant, we try and teach them the correct pronunciation but there are many who will never get it because phonetically they can’t say certain things, and it is okay if we call it what it is as long as we understand what it is and uphold the standards in every which way, namely, in the fit and on the quality of the garments, I think that is more important than how it is pronounced.

Tarun Tahiliani’s show is at 9.30pm on Thursday, July 21st, 2016 at the Taj Palace Hotel in New Delhi, India. 

This feature first appeared in Gulf News on 19 July, 2016

©Rubina A Khan 2016

From Couture To Carats, Bibhu Mohapatra Designs His First Jewelry Line, Artemis For Forevermark India

Each season, New York based, Indian fashion designer, Bibhu Mohapatra’s collections play out a new, olde world story on the runway, a historical throwback to some of the most fascinating men and women that ever lived, and this year is no different.

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       Fern Mallis with fashion designer Bibhu Mohapatra 

Annemarie Schwarzenbach, a journalist and photographer in Europe during the 30s fueled his Bauhaus inspired SS 16 line and the audacious Empress Dowager Cixi, a concubine of Emperor Xianfeng, who went on to become a ruler of the Chinese Qing dynasty, his Fall RTW16 collection with dominant hues of red, at New York Fashion Week in February this year. He couldn’t be more paradoxical in his design approach, elegantly consummating the past with the contemporary, with the visual flourish of an artist. What made him embody the spirit of Empress Dowager Cixi in his collection this time around? “Courage and confidence are the two qualities that I admire the most in people. My muses always have these qualities in common and Empress Cixi was a dreamer. With her focus and perseverance, she went from being a young concubine to a ruler of the Chinese empire for half a century. My clothes, inspired by her, are meant to bring out those qualities in women and empower them,” said Mohapatra of his current muse.

Mohapatra is not the biggest name in the fashion business, yet, or the go-to designer for the coveted Met Gala or the Cannes red carpet photo-ops, but his designs are worn by some of the most influential and ingenious women in the world – the First Lady of the United States, Michelle Obama, Jennifer Lopez, Eva Longoria, Priyanka Chopra, New York Fashion Week creator, Fern Mallis and the stunning model du jour, Kendall Jenner. It is an incredible triumph for his young eponymous fashion label that launched its first collection in Fall 2009.

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Kendall Jenner in a Bibhu Mohapatra outfit (2015) Picture Credit Unknown 

From dreaming up fashion runways in his hometown Rourkela, in Odisha, India, to designing for Halston and J Mendel, his Economics degree from Utah turning fashionably expendable in the interim, to settling down in New York with his own atelier in the Garment District, Mohapatra’s heart is “most humbled and gratified” with the distinguished set wearing his designs. Interestingly, it was fashion connoisseur Fern Mallis and author of Fashion Lives – Fashion Icons with Fern Mallis, who suggested his name to Michelle Obama’s stylist when they were exploring young, new designers, making the initial connection for Mohapatra, and that’s how the most famous woman in the free world came to wearing, and loving his designs. “I love Fern! She is one of my closest friends and a huge supporter,” said Mohapatra, who recently launched a jewelry line, his first, in collaboration with Forevermark India called Artemis in Mumbai.

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A piece from Bibhu Mohapatra’s Artemis line

Mohapatra is ecstatic about this new creative dimension his design sense is roused by. He finds designing for both, couture and carats, “very different, with the only similarity designing for both being the ultimate target consumer who wants the same finesse, style and quality in the fine jewellery that is intrinsic to the garments I design. I have always dreamt of working with diamonds and designing a fine jewellery collection and this collaboration came about from a casual meet and greet with the Forevermark team in India about two years ago. So, before I actually got around to discussing this opportunity with the Forevermark team, I was reassured by the brand about the responsible sourcing of its diamonds, which was one of the most important and key deciding factors for our collaboration. It took more than a year to put the Artemis collection together and we have about 35 pieces in all and the collection is growing.”

Is the Artemis line an extension of his creative pursuits as a women’s wear designer? “Artemis is an extension of my brand as a lifestyle brand. When I had my first meeting with the Forevermark team, it became apparent to me that not only will I get to work with the finest of diamonds to create some unique pieces, but I will also get the opportunity to create something that will be available to a broader clientele, rather than just to a select few. Artemis is a collection of iconic pieces that are eternal. The sun, the moon and the stars play a powerful role in our lives and our loves and all creations in the world. For over 5,000 years, Vedic Astrology has provided a method of understanding the compatibility of couples. I have combined the forms and phases of the sun, moon and the stars to create a sensual, romantic line that brilliantly comes to life in the Artemis collection. The different shades of gold represent the sun, the moon and the stars and the Forevermark diamond at the heart of this collection embodies all the closely held secrets of the universe. The muse of this collection is someone who is well exposed to the world and appreciates the craft of fine jewelry and believes that these pieces are not merely for decoration; but that they represent a state of lives together.”

There is almost always a celebratory female power, barring the odd male, in the characters Mohapatra picks out from historical archives for his mood board that resonate in his arresting, structured designs that stems from a deeply personal, feminine chord. “I have been shaped by women in my life, namely my (late) mother and my sister. My mother gave me everything I have today. She not only taught me how to sew, but she instilled the design sensibility in me. My sister indulged me by wearing my hand-stitched designs at home, but it was a gold jacquard top with a pale yellow chiffon skirt that she wore out at a function that got people talking and gave me the feeling that I was doing something right. I was so proud of my tailoring in that outfit. My sister has refined taste and she only wears select pieces of mine that suit her lifestyle. I am always inspired by women, not only professionally and creatively, but also personally,” said Mohapatra, who likes to describe himself as an “emotional designer”. “I call myself an emotional designer because I see clothes as tools to improve and empower the lives of the wearers by providing them with confidence. I am inspired by real people and deeply moved by their stories. The stories that shape the character of a person become my key sources wherein I draw my references from whilst working. Sketching and designing are both emotional processes for me.” If he had no creative or financial restraints and were asked to run free with his imagination to create a spectacular dress, who would he make it for and how expensive would it be? “Well, it would have to be for someone really special and the value would be priceless.”

Mohapatra is the only Indian designer based in the United States with an atelier in New York’s Garment District, an enviable international clientele, and stores like Bergdorf Goodman, Saks, Neiman Marcus and Lane Crawford in China retailing his designs, but he does not have flagship stores in India or anywhere around the world, yet. “It’s in the pipeline. It’s my dream to open my first store in New York. All good things take time,” says Mohapatra, who desires “to be present in many parts of the world, touching as many lives as I can with my clothes, jewellery and other products.” Given that he loves cooking and traveling his “two passions after designing”, he could very well expand his brand into a home and living line soon.

The designer finds the fashion sensibility of the Middle East “incredibly refined and interesting”. Will the Artemis line retail in Dubai soon? “We just launched in India and our focus will be the Indian market for now. Dubai is a great city and the women there have such a definitive style. We will definitely look at launching Artemis in the Middle East in the future.”

This feature first appeared in Gulf News on 25 May, 2016

©Rubina A Khan 2016

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