The most famous American platinum blonde in the world, after Marilyn Monroe of course, is hotel heiress, beauty entrepreneur, DJ and singer, Paris Hilton, who is coming to Mumbai on October 19th, her fourth trip to India so far. Fresh off closing Donatella Versace’s Spring Summer ’23 runway show in Milan as Bridal Barbie, in her favourite shade of pink (which should really be called Paris pink by now) replete with a fantasy veil, the original influencer and reality TV star of the Noughties, will be flying in to Mumbai via Dubai, to promote her latest 2022 fragrance, Ruby Rush, at a launch event to be held in the city on Thursday, October 20th. The rush for selfies with her on the night of the launch might just eclipse the fragrance for a haute second though.
The fashion forward Hilton has been in the beauty industry since 2004 when she launched her first fragrance called Paris Hilton, the success of which led to a fragrance empire of over 25 perfumes that brought in $3billion in revenues.
Hilton first came to India in September 2011 to launch her accessories and handbag line, with another trip soon after in December 2012 when she turned tables in Goa as a DJ, and December 2014. During these past trips, her itinerary wasn’t only about work. She made time to go to the Siddhivinayak temple in Prabhadevi to pray, visited Ashray, a children’s orphanage in Bandra, and partied with Bollywood stars like Salman Khan and jewellery designer and beauty entrepreneur, Queenie Singh, who’d hosted a party for Hilton on her maiden trip in 2011. “Paris is a very affectionate person. She loves people, music and fashion. She’s a star. I meet her once in a while at Cannes and she’s always very cordial,” says Queenie Singh from London.
The business princess of all things pink, glam, haute and blonde loves Indian fashion and Indian food, but regrets not being able to visit New Delhi or the Taj Mahal in Agra on her past trips as she always stayed for about three days each time. Perhaps, a visit to the monument of love is on her itinerary this time around, eight years since her last visit to India in 2014. And more so if her husband, venture capitalist Carter Reum, who she wed on November 11, 2021, in Bel Air, wearing an ethereal Oscar de la Renta wedding gown, accompanies her, given their first year anniversary is just around the corner. And, if they do make it to the Taj in Agra, it’ll be on the ‘gram.
Like she’d say, ‘That’s hot, India’s hot!’
This feature first appeared in Hindustan Times on October 9th, 2022