New Indian Kidswear Line, Sam & Friends, Is Making Some Cool New Friends Around The World

The fashion playing field in India is rather adult with an emphatic intensity on bridal lines masquerading as couture. In India, the word fashion in itself conjures up blush visuals of shimmering Tarun Tahiliani couture, Anita Dongre’s prêt-à-porter lines and reigning Bollywood stars in designer threads. Fashion for kids is not of any relevance really in the massive Indian design scape, despite it bringing in some serious money to international brands that carry kidswear lines. In an evolving fashion landscape, pre-teens and teens are walking and talking fashion louder than adults globally, something that international fashion house, Zara, understood a long time ago.

Rishi and Neetu Kapoor’s first born, Riddhima Kapoor-Sahni, a jewellery designer and her businessman husband, Bharat Sahni, launched their indigenous new clothing line for kids, Sam & Friends, in December 2017 in a bid to change the fashion stakes, and styles, of kidswear in India. And

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Riddhima Kapoor-Sahni with daughter, Samara in Sam & Friends apparel

Rubina A Khan spoke to Riddhima Kapoor-Sahni in New Delhi:

Why did you think of doing a kid’s fashion line and not one for adults, given your inherent style and persona?
My husband, Bharat, has been in the kids’ clothing business for over fifteen years now and he is very passionate about it and I trust his business sense implicitly. This is why we chose to do a fashion line for kids only. Sam & Friends is for children between the ages of 0-16.

Why is the line called Sam & Friends?
We have named it after our adorable daughter Samara. Sam stands for Samara.

How much is Samara involved in the design and style aesthetic of the line?
Samara is too young to be involved at the moment. Yet she still gives her likes, dislikes and preferences on the collection.

Who has she taken after in the fashion stakes in the Kapoor / Sahni family?
Me! (laughs)

Sam & Friends is not frilly and flouncy, nor is it inspired by what Bollywood stars are wearing. Was it an intentional move to steer away from flamboyant fashion for kids?
Kidswear is one of the fastest moving segments in India and today’s kids are well informed and aware of fashion due to social media. As I mentioned earlier, Bharat has been in the business of fashion for kids for a while now and he truly understands kids fashion, so technically we have stepped into the arena a level ahead of the others. With our unbeatable price points and an uncompromising quality for the fabric, finish, style and design in the garments, Sam & Friends is being loved by both kids, and their parents. All our garments are made with international quality and safety standards which I reckon a majority of Indian customers are not aware of.

What are the pieces you wish you could wear today?
I wish I could wear the bomber jackets with flashy sequins, party skirts and sequinned dresses!

What is Samara’s favourite piece from the collection?
A pink jacquard dress with a beautiful corsage.

Who is Samara’s style icon?
Her Nani (Neetu Kapoor) 

What is the future of Sam & Friends?
As of now, we are trying to make Sam & Friends reach the maximum number of  Indians and the response so far has been overwhelming. Furthermore, we will be launching our own website in January 2018 to reach all our online shoppers and retail through online portals.

PS. I’m a new friend of Sam too. Interestingly and not quite by design, I wore my Sam & Friends tee to a screening of the Hollywood film, The Greatest Showman, a title associated with the late Indian legend, Raj Kapoor, for his achievements in the cinematic world – leaving me in a total Bollywood state of mind. If you’ve seen the Zac Efron/Hugh Jackman/Zendaya circus theatrics, you’ll know what I’m talking about! 

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@Rubina A Khan 2017

 

 

In A Goa Glam State Of Mind…

Rubina A Khan reviews the North and South of Goa and the beaches in between “in a glam state of mind…”

It’s the last few days of 2016 and everyone’s talking about New Year’s Eve parties and where they’ll be ushering in the first sunrise of 2017. But it’s Goa with its warm sun, salty sea and shaken and stirred patterns in the sand, where the beach-erati are at this holiday season, bidding 2016 adieu with a beachy bang. Goa fulfills the three most sought–after F’s of life – fun, food and fashion in a manner most susegad (living and enjoying life to the fullest with a relaxed attitude). And there’s no celebratory time quite like Christmas and New Year’s to be in Goa to make it a fiesta to remember. Here are the top five reasons to hit Goa, apart from its innumerable beach parties and music scene, from the North to its South to the beaches in between, making it an unrivaled party destination in India, every year, all year round:

GLAMOUROUS FUN: The opening of the first W hotel in India earlier this month, the W Goa in Vagator in North Goa, has flipped the olde Goan susegad mood board into a glamorously sassy one. W Goa is spread across 25 acres of luxuriant greens along the Arabian Sea, with unparalleled views of swaying coconut palms and the idyllic Vagator Beach shore from its elevated Rock Pool. The Goan red laterite stone is dominant in the hotel’s contemporary architectural style with installation artist, Subodh Kerkar’s art works from his Indigo and Chilli series occupying places of pride in the hotel’s design métier.

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Installation artist, Subdoh Kerkar’s art from his Indigo series

But it’s the W that shines bright like a gleaming diamond, at the entrance of the hotel, embodying its edgy and fashionable spirit that sets the tone of the heady times ahead.

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The glamorous entrance of the W Goa

The Kitchen Table, an all-day diner overlooking the pool, serves the best Goan thali ever! The Bamboo Charcoal Prawn Tempura with Mango and Wasabi, a signature dish of Chef Tanveer Kwatra, Director of Cuisine, W Goa at Spice Traders, the hotel’s Pan-Asian restaurant is just exquisite, as is the Baked Singapore Chilli Crab and the Tuna Truffle Tostadas with Caviar.

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Baked Singapore Chilli Crab at Spice Traders

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Bamboo Charcoal Prawn Tempura with Mango and Wasabi

The food at W Goa is exemplary in its distinctive tastes, flavours, finesse and technique and is poised to become a culinary haute spot in Goa very soon. The neon-hued WeeKids, a kids club, a first for the W globally, is immensely popular, almost as much as the music and DJ line-up at the Rock Pool bar. And what’s a little glamour without some Bollywood thrown in? Bollywood superstar, Salman Khan and his family, were one of the very first guests’ in residence during the W Goa’s inaugural run in India. So, if you ever wanted to sleep in the same bed as Khan (without him in it, of course!) well, now you can in the W villa!

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Amit Bhosale, owner W Goa and Salman Khan

EPICUREAN TRAILS: The culinary scene in Goa is as incredibly diverse as its people, not to mention addictive. There’s no dearth of restaurants and bars in Goa, with world cuisine available right from a beach shack to a luxury hotel. The coolest places to hang out and actually eat in, rather than just be seen in, are undeniably Thalassa Greek Taverna (Greek / Mediterranean) on Small Vagator and Gunpowder The Peninsular Kitchen (South Indian) in Assagao. Eating here is akin to a food pilgrimage in Goa. Thalassa is always bustling with people, enjoying their Lamb Gyros, Feta Moussakas and Risotto Prawns, taking in the spectacular views from the restaurant, at any given time of the day or night. The blue and white Greek village environs add to the charm of Thalassa that entices you to eat (a lot!), laugh and shop without a care in the world. Gunpowder’s cuisine ranges from flavours from Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Goa and even some parts of Maharashtra. From Syrian Christian Beef, Kerala Mutton Curry and Andhra Prawns to their famous fluffy Egg Appams to a South Indian must, a steaming plate of idlis with gunpowder, it’s like a little bit of India on a very big, rotating plate. You might just run into Twinkle Khanna riding in on her yellow scooter here as it is one of her favourite restaurants in Goa.

FASHION: Fashion in Goa is refreshingly personal. It’s you and your vibe, but a new outfit on New Years Eve is de rigeur, wherever you might be in the world. Fashion designer Malini Ramani’s vibrant store in Calangute can help you get your Goa glam on with everything resort – from shimmering off shoulder dresses to feather flirt tops to sundresses to sequined shorts and bikinis. So whether you’re going to a sundowner at the W Goa or a fireworks and bonfire NYE party on the beach, or just taking a selfie with a cow on the streets, you’ll find something that works, and dazzles on you. Bold-hued outfits line the racks in Ramani’s store, with a large black and white embellished artwork by her on the wall, that balances the color play, reflective of the designer’s definitive sense of style, that is loved and worn by Bollywood beauty Deepika Padukone, who makes her Hollywood debut in XXX: Return of Xander Cage with Vin Diesel in the new year.

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Malini Ramani’s store in Calangute | Photo: Rubina A Khan

RELAX: What’s a holiday without a round of golf ala Rory Mcllroy on the Double T 9-hole golf course on the beautiful greens of the Lalit Golf and Spa Resort in South Goa or some good old soccer on the beach? Spread over 85 acres, the Baroque-Portuguese styled resort has an imposing hand-painted tile mosaic of Sao Rafael, the first Portuguese ship that landed in Goa, steered by Vasco De Gama to add to its cultural charm. With sweeping views of the Sahyadri mountain range, along the confluence of the Talpone river, the Lalit’s manicured grounds are ideal to commune with yourself. If sport is your idea of a relaxing holiday with the family with your kids running wild, then the Lalit has everything from Lawn Tennis to Table Tennis, Squash, Volley Ball, Badminton, Cycling, Zorbing, Parasailing, Archery, Air Rifle Shooting to fuel your athletic side. And if you love spas, then Rejuve at the Lalit is an added must to your itinerary!

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DETOX: The pursuit of a vibrant and energized spirit is on everyone’s mind for the new year and the Detox Detour at the Alila Diwa Goa set amidst luxuriant rice plantations and mango, banyan and peepul trees, along Gonsua Beach in Majorda, South Goa offers just that. Just the idea of a detox detour is so appealing that it does not take any persuasion to check right in, straight into the serene and soothing environs of Spa Alila. Specially designed as 3,5,7,10 and 14 night packages right from a body composition analysis to holistic and ayurvedic treatments to nutritionally balanced meals, the Detox Detour at the Alila works at correcting imbalances and health deteriorations due to the stresses of modern living and enhancing your optimal wellness. After all the hedonistic partying and food indulgences during the holidays, Spa Alila’s bespoke treatments infuse elements of Ayurveda, yoga, massage, fitness, hypnotherapy, pranic healing and nutrition to nourish and cleanse your mind, body and soul so you can take on 2017’s exciting new adventures with renewed fervor.

There’s a little bit of Goa for everyone, and in everyone’s heart, and the glamorous new Goa is where it is all really at!

This feature first appeared in Gulf News on December 29, 2016

©Rubina A Khan 2016