Whilst her husband Shah Rukh Khan is the uncrowned king of Bollywood, Gauri Khan seems to have come into her own as a design virtuoso, befitting her status royale as the celluloid sovereign’s wife. Gauri Khan Designs, her eponymous design studio, is headquartered in Mumbai, but her visual representational percipience is swiftly traversing worldwide.
The modernist designer couldn’t resist turning into an alchemist of sight at the second edition of the quintuple sensory Chivas 18 Alchemy experience in New Delhi, transforming the space with her definitive luxe aesthetic. As much as her husband is the alchemist of sound with his unequivocal eloquence, she seems to speak (the reluctant conversationalist that she is) through her alluring and arresting visual artistry. Khan makes for relaxed, affable company when she’s talking business, but turns a deep, love blush when SRK Face Times her during our conversation. “It’s Shah Rukh,” she says, tossing her hair into place and arching her frame into a flattering angle to talk to him.
You entered the world of design in 2011 and have been making enviable headway since designing homes, restaurants and pop-up events…
It wasn’t a planned effort to get into interior design. I’ve been an artist all my life, in school and college, and even after I got married to Shah Rukh, I used to do a lot of charcoal paintings at home. There’s a lot of connection to art in my life – I bought a lot of art and was intrigued by artists and read up on them extensively. Then I started designing my own home, Mannat, with my architect. A lot of people walked into the house and asked me to design for them. My friends, Yash and Avanti Birla opened Yantra about 15 years ago and they asked me at the time to join them and so did my friend, Kajal (Anand), as she knew I was passionate about art and design. But I wasn’t ready for it. Then Sussanne (Khan) asked me to do a collection for her store launch. So, it’s been a slow and steady pace for me into the world of design with friends.
What draws you to design – the creative pursuit of it or the final outcome?
Creating a first impression is what I set out to achieve when I start designing a space. Being creative and imaginative in my everyday life is tremendously exciting. All aspects of design, right from my drawing board to the actualization of it all enthralls me. When the thoughts in my headspace integrate seamlessly and are realized into tangible and tactile reality, from the inception stages to the final outcome, it gives me a great sense of accomplishment and it’s the most wonderful feeling.
How did you turn into an alchemist of sight for Chivas 18 Alchemy?
Fashion designer Ashish Soni approached me with the idea to participate in the second edition of Chivas 18 Alchemy as the alchemist of the sense of sight as the concept is based on the five human senses of sight, sound, touch, taste and smell. Given that I love the creative space that Alchemy mounts their campaigns and the way they format and execute them with immense style and finesse, I was immediately attracted to it and now I’m an alchemist too! I added the touch of blue velvet drapes to turn the outdoor garden space of Alchemy into an indoor one, akin to a palatial living room. It was challenging, but it turned out rather fluid as the velvet lent an indoor vibe to the space and the artisanal glass bottle chandeliers, custom made especially for Alchemy, added the molten hue of inviting warmth. Lighting is the key to all my spaces. It’s been a fantastic experience with Ashish, Pulkith and the Alchemy team and it was a joy to work with them. This is one of the best events I have attended and now, participated in, right from the venue to the scale and the exceptional invites… everything about it is extraordinarily stunning.
What is the key component to the alchemy of sight?
The key component for me is when I design a space on paper. When the eye visualizes what can be, which then manifests into a real space – that’s a visual delight for me. Subsequently, for it to then come to life exactly the way I envision it, to becoming the heart and soul of the design endeavor – that’s the key to my alchemy of sight. What I did for Alchemy on paper, and to now see it come to life in this luxurious and seductive a manner, makes me extremely happy.
What is your signature design move?
It depends on the project really – if I’m doing a restaurant, a young boy’s room, a nursery, a middle-aged couple’s home – each space is different. But I make sure every space I design is warm, easy, inviting and comfortable. That’s the quintessential design move that I adhere to in all my GKD work. I absolutely abhor cold, model homes.
How many hours do you work everyday?
I don’t work all the time. It is an artistic pursuit wherein I can create anytime and anywhere, whether it’s at home or at a site visit or a set. I spend a lot of time at home and I don’t have any fixed hours or schedule per se. That’s the beauty of my job.
Some Gauri Khan Designs’ tips for homes?
When I am doing up a residence, I try to make the elements come together in such a way that the owners feel comfortable and at peace in their home. My design aesthetic is luxurious and glam as I love these aspects of good living, but that doesn’t mean the home loses its warmth and comfort or that I’d put chandeliers in a baby’s nursery.
a) Make any space your own, where you belong, with your own distinct individualism. It could be anything from lights to an art piece, something that tells the story of your personality.
b) Don’t try to make a touch-me-not home where it becomes more like a museum and less of a warm, inviting home. When a home has super fancy elements with a trying-too-hard feel, the fear of disturbing the elements keeps you from enjoying the space and creates an uncomfortable aura in the home for you as well as your guests.
c) Luxurious and glamorous homes should be designed such that the owners should not find the comforts of their own homes even in luxury hotels. Despite all the luxe elements, the comfort of a home should never be compromised.
Who loves your work the most?
Shah Rukh loves my work the most. I have been attending award functions with him for 30 years and now, I’ve won my very first Excellence in Design Award this month; we both couldn’t be happier.
What’s the biggest love of your life?
Design is my biggest love! It consumes me.
What’s your dream project?
My most exciting dream project is Karan Johar’s new home. I’ve done the nursery for his kids and the terrace in his current home. Karan’s always been my inspiration and he’s been my support, in my personal and professional life, so I’m super excited to start this project. He’s a creative being himself and when I create something for him, and he appreciates it, it makes me feel like I’ve got an ‘A’ in a school report card. It makes me very happy when Karan “approves” of my work.
Any plans of opening a store in Dubai?
Dubai is home to us and I love coming to our home in Dubai. I’m looking forward to bringing Gauri Khan Designs to Dubai very soon. It’s already in the works.
This feature first appeared in Gulf News on 18 March, 2018