Hi everyone! On January 20th, 2021, I started a new series of live conversations called RUBINA’S RADAR – UNEDITED – on Instagram and Youtube with couturier Rohit Bal, a legend on India’s fashion landscape. It’s been two months since, and twelve interviews thus far, with some of the most legendary international icons and visionaries from the worlds of fashion, film, sports, luxury travel, business and then some…
A conversation with a photographer friend of mine on Coronavirus news duty every single day since March 2020, impelled me into thinking about the health risks our Indian media was being exposed to, whilst I stayed safely at home, in quarantine and the lockdown, on government orders. I often wondered how they’d power through the weeks, and now months of the reportage on the pandemic everyday, which seemed endless then, and continues unabated with its relentless savagery on humans. Everyone’s lauding the first responders and medical teams, the police, the hygienists and the cleaners, and very rightly so, but nobody seems to be taking cognisance of the indispensable and crucial work photographers, videographers and journalists are doing on the ground, outside. They’re the people bringing in the news and visuals of the virus every day, and the heart-wrenching devastation and strife it’s inflicting on humans across the world. By going out and reporting from containment and red zones, they’re risking their own lives, and livelihoods, in an extremely uncertain and broken economy and that is saying something. Everything we know about the virus, right from the whats and the hows to the vaccine developments and trials, is through the eyes and lenses of the media as everyone’s in lockdown and quarantined at home. Even as some parts of the world are opening up ever so cautiously after months of isolation and physical distancing of late, their work carries on. It is their photographs and stories that tell us what the new world looks like, how human behaviour has changed and will continue to evolve in the years to come.
On April 20th, 2020, when I heard that 53 press personnel in Mumbai had tested positive for the Coronavirus, and were incapacitated and hospitalised, I just knew I had to do something about protecting them on duty as staying safe at home or working from home wasn’t an option for them. I couldn’t bear the thought of people I know and have worked with going out to work, risking their all for their jobs, without any protection from the virus.
On April 23rd, 2020, I spearheaded a fundraiser by reaching out to my network for contributions as a collective, humane responsibility to purchase Personal Protection Equipment (PPE) as a preventive measure for Mumbai’s news photographers and media personnel covering the Corona crisis on the front lines, to shield them. I am ever so thankful to the people – from all walks of life in India – that responded promptly and empathetically towards the fundraiser with their fiscal largesse like industrialist Ness Wadia, businesswoman Natasha Poonawalla (Executive Director, Serum Institute of India, Pune), filmmaker Karan Johar (Dharma Productions), actor Amrita Arora, film costumer Ana Singh, businesswoman Eesha Sukhi and jeweller Siddharth Kasliwal(Director, The Gem Palace, Jaipur). Since then, the fundraiser has received contributions fromjeweller Queenie Singh, Shalini Passi and filmmaker Gaurav Chawla, enabling the purchase of safety eyewear too for the media.
It is because of the financial support of these very people that the PPE’s reached Mumbai on May 5th, 2020 and were distributed to the media personnel from May 6th onwards. These PPE’s are certified by SITRA – South India Textile Research Association, Coimbatore for fabric and garment – and are for one-wear only. I feel the kindness of all the contributors needs to be highlighted and celebrated, and not go unnoticed as anonymous benefactors, because talking about them will go on to inspire many others to come forward in this crisis to help each other in our country. Every contributor has stepped up as a humanitarian to help our media community, and that is reason enough to laud any helping hand. All of them have made this little fundraiser of mine a bigger success that I ever envisaged it to be and the media community are ever so grateful for their kindness. The PPE’s and safety eyewear bought with the funds raised so far have been distributed to the Mumbai media personnel and I am in the midst of ordering more PPE’s from the second round of funding that has come around. I intend to keep raising funds to provide the PPE’s for as long as they are needed during the Corona crisis.
The PPE fundraiser has been chronicled in the Mumbai Mirror (07.05.2020 edition) and the kindness of the contributors has been sincerely appreciated. The PPE initiative was featured in the Urdu press and online, and I am grateful for people supporting the fundraiser. Encouraging words and tall praise from people I love and admire across the world has raised me up, gladdened my heart (which is rather dire nowadays!) and fuelled me to strive and do even more!
SHOBHAA DE: Rubina’ s spontaneous gesture to mobilise support and order the best quality PPE suits for media colleagues risking their lives to cover the pandemic, must be acknowledged as a gesture that led to many others following her example.
JACKIE SHROFF: The media has always been there on the forefront, come what may. The fourth estate are a brave lot and will have my respect, always. And, you keep shining Rubina!
FERN MALLIS: Rubina Khan is a Covid19 hero… as a photojournalist, she watched her colleagues out in the streets and in the trenches covering the story of this ungodly pandemic and no one had their backs… they put themselves in danger to keep us all informed. Her initiative to secure funds and thereby supply this vital press corp with all the necessary PPE’s was so smart, compassionate and right on. It’s now in its second round of providing more. Thank you Rubina from the epicenter of Coronavirus in New York City.
ANA SINGH: The press has always celebrated my work and my milestones and in this particularly grave time, I feel God chose me to give back to them and I feel grateful for the opportunity. When Rubina spoke to me about the PPE fundraiser, being a journalist and photographer herself, I got a sense of what the media personnel on the field were possibly going through and what it must feel like for them, and their families at home to work outdoors. Rubina’s empathy and concern for her colleagues made this fundraiser a success and she’s leading by example of how to get things done, even when you’re not out there on the field, without being self-serving.
ELEANOR COOKSEY: I am very proud to count Rubina as a long standing family friend. Her recent PPE fundraiser activity is testament to her diverse and unique skills; her thoughtfulness (it is too easy to forget about all those affected in different ways), her resourcefulness and her determination. Here in the UK, there have been endless discussions about how to secure adequate PPE’s with endless delays and excuses. This initiative was conceived and achieved so quickly – the funds raised and the PPE’s reaching the people who needed it in two weeks. A rare positive story amid all this fear and uncertainty.
PARRIS FOTIAS:During these surreal times where we are being constantly bombarded with fake news stories, we are more reliant than ever on responsible journalism bringing us the real facts. Yet no one really thought about the media and their fate during this pandemic. I commend Rubina for her foresight and determination to help protect her colleagues out on the front lines in Mumbai. We are all in this together so much thanks to you Rubina and your PPE fundraising efforts from Australia.
UPDATE: JUNE 2020 Ness Wadia has contributed generously towards the second round of funding end May and fashion designer Manish Malhotra and Delna Poonawalla in early June.
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