Varun Bahl has been showing at the Fashion Design Council of India’s India Couture Week since its inception eight years ago with Sunil Sethi as the President of the council. Tonight, he shows his Fantasy Bouquet line at FDCI India Couture Week 2016.
Your show last year was spectacular. What is the theme of your couture line this year?
We have renewed our commitment to reinventing traditional Indian silhouettes for the contemporary woman with our India Couture Week 2016 collection and are showing almost 50 looks. Delicate floral motifs make a prominent appearance in the entire collection, with sophisticated colours, textures and patterns mixed with the intricate craftsmanship that our brand is well known for. Dainty vintage inspirations meet opulent baroque influences in this line, which has a hint of tropical motifs as well. The colour scheme is versatile and varied, and imitates a bouquet of flowers.
Whose show are you most looking forward to, apart from your own?
Each designer’s creations are so unique that to differentiate and pick one would be an exercise in futility. What I look forward to most is the post-couture-week time, when I can enjoy looking at all the collections in detail and appreciate everyone’s particular vision for the season.
Is there a celebrity walking for your show?
I feel a celebrity showstopper is not essential to a successful show, but I’m not averse to the idea either if it suits the concept of the collection. For this couture week, though, you’ll have to wait and see.
What is the most challenging aspect of doing a couture show, aside from all the other preparations?
The modern Indian consumer is evolving. She is well aware, has ample global exposure, and is extremely quality-conscious. She is also one on the lookout for designs that seamlessly marry Indian heritage with an international sensibility. The real challenge is to appeal to her nuanced tastes. Another imposing challenge is to stay true to the craft in the face of growing commercialization.
You are largely known for your couture and bridal lines. Do you think bridal and couture and clearly demarcated in India?
One can’t deny that the focus of the couture market in India is largely on bridal pieces — they are considered two sides of the same coin. That’s mainly because the wedding market in the country is one that cannot be ignored. Moreover, since couture is associated with hefty price tags, people are more likely to purchase them for wedding festivities. While the trend of considering couture and bridal as synonymous is changing, it will take a while before the two are clearly distinguished. As a brand, we’ve been paving the way for couture to be embraced as part of one’s daily wardrobe since the very beginning.
How many people pronounce couture right? Do you correct them, or you let it ride?
Almost everyone I meet can pronounce it right, but in case they can’t, I prefer to let it go. Getting a pronunciation correct is not the foremost thing on everyone’s agenda. Besides, they may be better than me at other things.
What is the most often repeated request for a Varun Bahl couture outfit?
There are many actually, like our sari-gown, our farshi-palazzo with a couture tunic, our anarkalis and of course, our haute couture saris.
What’s your signature style that creeps up in every collection?
Our focus has always been to blend the classic with the contemporary, and the antique with the new. We are constantly reinventing traditional staples to keep them fresh for the non-conformist customer of today, but without diluting its traditional essence. Innovative use of fabrics and florals are also mainstays of all our collections.
What do you think makes your designs different from the others?
Our designs take global cues, but are not run-of-the-mill. They have a unique quality that makes the wearer stand out. We also believe in creating classics that will serve the wearer for years to come. We have stayed to true to our artistry even in the face of commercialization of the design business in India. Moreover, we introduced the concept of black and ivory bridal wear even when they were considered taboo colours in India. It may be de rigueur today, but we championed the concept when it was unheard of. Our treatment of the traditional embroidery crafts of India — like zardozi, aari, dabka, muqaish, chikan, etc — in contemporary motifs and colours is also our signature.
Varun Bahl’s show is at 8pm on Saturday, July 23, at the Taj Palace Hotel in New Delhi.
This feature first appeared in Gulf News on 22 July, 2016